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November 26, 2012      
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      Yerdle enables users to find items they want through their friends
  Attention, Black Friday Shoppers: Say Hello to Yerdle
"Black Friday" is typically when deal-hunters converge en rabid masse at any number of big box stores across the US to grab as many discounted items as they can get their hands on — the pinnacle of consumerism at its least genteel. On the polar opposite end of the spectrum, this Black Friday also marks the San Francisco Bay Area launch of Yerdle, the newest tool in the growing sharing economy arsenal.
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  ALSO THIS WEEK
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Profile of a Sustainable Brand Leader, Part 2: Unilever's Sustainable Living Plan
In November 2010, Unilever launched a bold 10-year plan to double its revenues, slash its environmental impact by half and improve the lives of one billion people around the world. From the beginning, Unilever's corporate leadership recognized that all brands under the Unilever umbrella are integral to the company's new strategy.
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Companies, Investors Call For Decisive Action at Climate Talks
Two separate initiatives this week urged governments to find a path forward at UN-sponsored climate talks beginning Monday in Doha, Qatar. More than 100 international companies called on policy makers to focus on achieving a clear global carbon price to underpin the investment needed to deliver substantial reductions in GHG emissions.
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"GMO-Free" Surpasses "Certified Organic" in Importance for Food Shoppers
Shoppers rely on food labels to help them to make the choices that they feel are right for themselves and their families. While Prop 37 did not pass, and a great deal of controversy remains over the legal issues and economic implications, look for shoppers to continue to drive and impact the need for transparent GMO labeling.
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Wipro Tops Greenpeace Electronics Ratings
The Greenpeace Guide to Greener Electronics ranked Indian electronics company Wipro as the top company for showing leadership in reducing greenhouse gas (GHG) emissions and increasing its use of renewable energy. Wipro previously participated in Indian editions of the Guide, debuting in the 18th international version released this week.
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