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      Interface's carpet tiles in Southwest Airlines' Boeing 737 airplanes
  It's a Simple, Sustainable Brand, Stupid
In the wake of Hurricane Sandy's carnage, Paul Barrett wrote a simple, plain-spoken indictment of US inaction on climate change. The story made Bloomberg Businessweek's cover the same week Michael Bloomberg threw his support behind President Obama – in Bloomberg's eyes, the only candidate who would do something, anything to counter North America's spiral of climate inaction.
Finding the Sweet Spot: The Evolution of Unilever's Sustainability Initiatives
It is no longer enough for companies to create a CSR program and treat it as separate from finance, marketing, human resources or legal. The drive towards a more sustainable company requires an integrated sustainability strategy. Unilever is a leading example of how brands, rather than a CSR department, can lead this new business paradigm.

First Open Standard Format for Reporting Content & Hazards in Building Products Launched
Green building industry leaders released the Health Product Declaration (HPD) Open Standard, a new format for reporting contents and chemical hazards in building products. The announcement was made Thursday by the HPD Collaborative at the Interface booth at Greenbuild.

Half of Accountants Recognize Materiality of Natural Capital, But Barriers Remain
Roughly half of accounting professionals identify natural capital as material for business and link it to operational, regulatory, reputational and financial risks, according to a new study by the Association of Chartered Certified Accountants (ACCA). However, only a handful of companies report detail on aspects of natural capital.
Call for Content! December's Issue in Focus: Retail Innovation
Calling all innovators and implementers! During December 2012, SB's "Issues in Focus" editorial series will cover the topic of "Retail Innovation." Guest editors Kate Heiny of Target, Kevin Brady of PE International/Five Winds and retail sustainability consultant David Ian Gray are seeking content to consider for publication in this issue.
Do you want to share your insights, observations and points of view regularly with the readers of SB Business Weekly? To be considered as a contributor, please email our editorial department with your relevant credentials, several column ideas and 1 writing sample. Please review our editorial guidelines before submitting.
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