November 15, 2012
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	Why Sustainable Brands Must Get Social To Survive We recently talked with Simon Mainwaring, author of We First, a keynote speaker at Sustainable Brands '12 and a social branding expert who has created marketing campaigns for brands such as Nike, Coca-Cola, Toyota and Motorola. We asked Simon a few questions about how our members can become world-class marketers. Read More...

ALSO THIS WEEK Survey Finds 'Learned Helplessness' in Americans with Rising Utility Bills Although residential electricity consumption is increasing, a national survey finds U.S. consumers blame their utility or their inefficient home for their rising energy bills rather than accepting the blame for using more power. "It's a case of learned helplessness," said Suzanne Shelton, CEO of Shelton Group. Read More... Integrated Reporting Pilot Program Sees Breakdown of Silos Moving towards an integrated reporting framework leads to better connected departments, according to 93 percent of the businesses participating in a study by corporate communications agency Black Sun, in association with the International Integrated Reporting Council (IIRC). Read More... The F.A.C.E. of Indiegogo: Building the Business Case for Corporate Values Nearly all companies have a mission statement, but how many have a value statement? This is a critical next step in creating sustainable businesses. Indiegogo's values provide direction and equilibrium, and serve as the company compass for decisions, projects, meetings and interactions. Read More... No Dead Fish: Thoughts on Avoiding Eco-Label Fatigue I was talking with someone from a consumer products company about putting all these labels on their product packaging and he said, "You mean the NASCAR effect: You know how on a NASCAR you can hardly see the paint, there are so many labels and logos? This is the last thing a brand wants." Read More... Do you want to share your insights, observations and points of view regularly with the readers of SB Business Weekly? To be considered as a contributor, please email our editorial department with your relevant credentials, several column ideas and 1 writing sample. Please review our editorial guidelines before submitting.       Solution Providers:                       Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.                       Terms of Use      Privacy      Unsubscribe     Contact     This work is licensed under a CreativeCommons License. Copyright Sustainable Life Media Inc. 2011