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November 15, 2012      
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      Simon Mainwaring, Author of We First
  Why Sustainable Brands Must Get Social To Survive
We recently talked with Simon Mainwaring, author of We First, a keynote speaker at Sustainable Brands '12 and a social branding expert who has created marketing campaigns for brands such as Nike, Coca-Cola, Toyota and Motorola. We asked Simon a few questions about how our members can become world-class marketers.
Survey Finds 'Learned Helplessness' in Americans with Rising Utility Bills
Although residential electricity consumption is increasing, a national survey finds U.S. consumers blame their utility or their inefficient home for their rising energy bills rather than accepting the blame for using more power. "It's a case of learned helplessness," said Suzanne Shelton, CEO of Shelton Group.

Integrated Reporting Pilot Program Sees Breakdown of Silos
Moving towards an integrated reporting framework leads to better connected departments, according to 93 percent of the businesses participating in a study by corporate communications agency Black Sun, in association with the International Integrated Reporting Council (IIRC).

The F.A.C.E. of Indiegogo: Building the Business Case for Corporate Values
Nearly all companies have a mission statement, but how many have a value statement? This is a critical next step in creating sustainable businesses. Indiegogo's values provide direction and equilibrium, and serve as the company compass for decisions, projects, meetings and interactions.

No Dead Fish: Thoughts on Avoiding Eco-Label Fatigue
I was talking with someone from a consumer products company about putting all these labels on their product packaging and he said, "You mean the NASCAR effect: You know how on a NASCAR you can hardly see the paint, there are so many labels and logos? This is the last thing a brand wants."

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