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November 8, 2012      
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  When "Any" and "None" Don't Mean "Zero"
When it comes to the words any and none, it is pretty clear what we mean in casual conversations – like when you tell the server at the restaurant that you don't want any mayo on your BLT. That is pretty clear. It becomes less clear what any, none and even zero mean when we start talking in scientific terms.
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The Happiness, Sustainability and Brand Equation: Three Rules for Making a Results-Driving Connection
"Happiness" is an important and potentially game changing, opportunity creating conversation in which brand and marketing leadership can – and should - engage, strategize and execute but there are several key steps to ensure any human and financial marketing resources invested show a return.
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Ashoka Changemakers Launch Global Competition for Social Intrapreneurship
Ashoka Changemakers has launched The League of Intrapreneurs: Building Better Business from the Inside Out, an online competition to find employees within multinational corporations that are applying their entrepreneurial skill sets to create positive social and environmental impact.
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Sustainable Gifting: Giving Thanks While Staying True to Your Company's Social Values
Every year U.S. companies spend around $17 billion on gifts, incentives and thank-you programs. Some of it is really cool, but far too much of it goes to waste — literally. So how do you give, appreciate and reward in ways that are consistent with your beliefs. And build rather than destroy brand value?
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Call for Content! December's Issue in Focus: Retail Innovation
Calling all innovators and implementers! During December 2012, SB's "Issues in Focus" editorial series will cover the topic of "Retail Innovation." Guest editors Kate Heiny of Target, Kevin Brady of PE International/Five Winds and retail sustainability consultant David Ian Gray are seeking content to consider for publication in this issue.
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