Download Complimentary Audio Files: Building Sustainble Brand Value

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October 22, 2012      
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  Auto Industry Collaboration Key To Addressing Conflict Minerals Challenge
Many companies, and entire industries, are still coming to terms with how they will find, and report on, the presence of "conflict minerals" in their products and supply chains. Companies in the automotive industry agree that working together on a complex issue such as conflict minerals can yield efficiencies and make things easier for everyone.
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  ALSO THIS WEEK
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Small Is Beautiful #3: WhipCar
The average cost of running a car in the UK is £128 per week, or £6,689 per annum. Considering that there are just under 40 million vehicles registered in the UK and the average car is driven for 4.6 hours a week – less than 10 days a year – the cost is even more sobering. Sticking to averages, we are paying around £28 for each hour we use our cars.
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Poll Finds Human Rights, Climate Change Remain Top Sustainability Priorities for Companies
For the second year in a row, a poll of business leaders identified the same three sustainability issues as top priorities: human rights, workers' rights and climate change. To examine progress made in sustainability since BSR was founded, the latest survey asked 500 execs from 300 companies to evaluate past and likely future progress on 14 key sustainability challenges.
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Three Approaches To Nurturing Healthy Supply Chains
Forward-thinking companies are broadening their sustainability agendas and taking a holistic look at their operations, paying greater attention to supply-chain management. For larger organizations, this can be daunting, but without due diligence, a company could be inadvertently supporting and profiting from anything from child or slave labor to conflict minerals.
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"Click Here": The Newest Ways Brands Are Doing Well by Doing Good
As the Internet continues to shorten the distance between companies and their stakeholders, a myriad new ideas and tools have emerged for brand strategy, marketing and communications professionals to engage and gain favor with the growing segment of cause-conscious customers. These initiatives are creating a win-win for the brands, their customers and those in need.
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This work is licensed under a CreativeCommons License. Copyright Sustainable Life Media Inc. 2012