SB London Conference: Where Sustainability, Brand, and Design Come together to Shpae the Future

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October 18, 2012      
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  Branding Sustainability: A Whole New Ball Game
Technology has dramatically accelerated the pace of innovation. Sustainability has become a design filter, pushing new materials and engineering to the forefront. Original, better products are everywhere. But what about advertising? One would think brands with innovation and sustainability built in would be trumpeting from the hilltops. Not so.
Brandlogic and CRD Analytics Release 2012 Sustainability Leadership Report
On Monday, Brandlogic and CRD Analytics released their 2nd annual Sustainability Leadership Report, which compares real and perceived sustainability performance for 100 leading global brands. The report helps corporate managers to measure their overall sustainability performance and chart a path to sustainability leadership.

Upshot of Revised FTC Green Guides: Stop Calling Green Products "Green"
It only took them 20 years but as the saying goes, every overnight sensation is twenty years in the making. The revisions to the Green Guides, published on October 1, show that the FTC is finally putting its foot down (both of them) about the term "green", along with such related "generalized environmental claims" as "eco-friendly" and "Earth smart".

Despite Romney Winning First Debate, "Brand Obama" Leads the "Meaningful" Race
Havas Media's Meaningful Brands analysis shows that people all over the world are looking for more. Brands (including presidential ones) are able to become more meaningful by adding tangible value to people's lives. Over the final few weeks of the presidential campaign, we will look at how voters feel the candidates are performing under this escalating demand for meaning.

Unilever, Earth Institute Partner on Fifth Anniversary of Global Handwashing Day
Unilever and the Earth Institute announced a new initiative to bring handwashing with soap to nearly 500,000 people in rural villages across 10 countries in sub-Saharan Africa, today on the fifth anniversary of Global Handwashing Day. Prof. Jeffrey Sachs, Director of the Earth Institute at Columbia University and Paul Polman, CEO of Unilever, signed the MOU.
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