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ALSO THIS WEEK
 Brandlogic and CRD Analytics Release 2012 Sustainability Leadership Report
On Monday, Brandlogic and CRD Analytics released their 2nd annual Sustainability Leadership Report, which compares real and perceived sustainability performance for 100 leading global brands. The report helps corporate managers to measure their overall sustainability performance and chart a path to sustainability leadership.
Read More...
 Upshot of Revised FTC Green Guides: Stop Calling Green Products "Green"
It only took them 20 years but as the saying goes, every overnight sensation is twenty years in the making. The revisions to the Green Guides, published on October 1, show that the FTC is finally putting its foot down (both of them) about the term "green", along with such related "generalized environmental claims" as "eco-friendly" and "Earth smart".
Read More...
 Despite Romney Winning First Debate, "Brand Obama" Leads the "Meaningful" Race
Havas Media's Meaningful Brands analysis shows that people all over the world are looking for more. Brands (including presidential ones) are able to become more meaningful by adding tangible value to people's lives. Over the final few weeks of the presidential campaign, we will look at how voters feel the candidates are performing under this escalating demand for meaning.
Read More...
 Unilever, Earth Institute Partner on Fifth Anniversary of Global Handwashing Day
Unilever and the Earth Institute announced a new initiative to bring handwashing with soap to nearly 500,000 people in rural villages across 10 countries in sub-Saharan Africa, today on the fifth anniversary of Global Handwashing Day. Prof. Jeffrey Sachs, Director of the Earth Institute at Columbia University and Paul Polman, CEO of Unilever, signed the MOU.
Read More...
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Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals. |
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