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October 17, 2012      
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  Why We'll Never Be Sustainable If We Keep Thinking About 'Consumers'
Many well-known brands have expressed a commitment to the people who use their products, to design with empathy and consideration. But the term "consumers" paints us as mindlessly imbibing products and services like bottomless garbage digesters; it values us purely for the notes in our wallets and overlooks how and why we value the things we buy and use.
Unilever Seeks Help with New Technical "Wants" To Support Sustainable Growth
Unilever has released a new set of challenges to the world's innovation community to help the company deliver on its sustainable growth agenda. Since Unilever's Open Innovation team was founded in 2009, the number of research projects that involve external collaboration has increased from 25 per cent to around 60 per cent.

Method Launches World's First Product Packaging Made from Ocean Plastic
Environmentally conscious cleaning product company Method is launching its latest innovation in sustainable packaging – bottles made from a blend of plastic recovered from the ocean and post-consumer recycled plastic. This limited edition packaging is for a new, two-in-one hand and dish soap, available exclusively at Whole Foods Market stores nationwide.
EV Project Retailers See Increased Customer Loyalty
Retailers that have installed electric vehicle (EV) charging stations are seeing a greater number of return visits and longer visits from EV drivers, according to ECOtality, the company managing the Department of Energy-funded EV Project. Participating retailers includes Best Buy, Ikea, Macy's, Sears, Walmart, Kohl's, Fred Meyer and Cracker Barrel.

Danone Awards Internal Innovation for Environment, Social Projects
An initiative to empower milk producers in Indonesia won one of three internal awards focused on sustainability within the global food company, Danone. Each year the Dan'Awards are given to teams with the most innovative ideas on a wide range of subjects. This year, 238 projects were submitted by 84 business units, in eight different categories.

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