founded in 1979 by Joe Aiello in the Morgan Hill area. In 1994 they moved their headquarters to Gilroy, and today, Joe's son Pete is also a partner of the farm. While they started with a small-scale operation, they are now farming about 5000 acres in eight counties throughout California, plus operations in Arizona and Mexico. Aside from their vegetable growing, packing and shipping operations, they also run a
pumpkin patch in Morgan Hill and a produce retail store in Gilroy. The farm specializes in growing bell peppers, chile peppers, sweet corn, Chinese cabbage, pumpkins, strawberries, and beans.