Celebrating 75 Years of Homegrown Innovation with Frank's International

 

Big things are happening over at Frank's International N.V. (NYSE: FI). For the past several decades, the Lafayette, La.-based company has established itself as a true pioneer in deepwater services. And as of August 2013, the company successfully completed its first public offering, sharing with the world a story of homegrown ingenuity that's impacting the oil & gas industry on a global scale.

Though the company now employs more than 4,200 employees in 90 service locations across 60 countries, Frank's International has remained a family-oriented business, committed to serving the greater Lafayette community. On Sept. 25, the company held a groundbreaking ceremony for a world-class, 175,000-square-foot operations facility designed to optimize operational workflow and bring together key components in a centralized location. Construction is expected to be complete by October 2014, bringing with it operational housing for approximately 200 employees.

 

It all, appropriately enough, unfolded during a banner year - the company's 75th year of operation. On Oct. 22, Frank's International hosted an anniversary celebration for employees and approximately 500 guests. It served as an exciting tribute to Frank's International's long history as a prolific job creator and Louisiana-based innovator. Click here to view photos from the festivities.

BBR had the distinct privilege of coordinating public relations coverage for the groundbreaking event, along with PR and event planning services for the 75-year celebration. Plus, keep an eye out for the launch of Frank's International's new website that is currently under development with BBR.

 

Erich Mosing - Frank's International

CLIENT Q&A

Erich Mosing, Frank's International 

 

Erich Mosing has a lot on his plate. He oversees the marketing department for Frank's International, the company his grandfather, Frank, founded back in 1938. Erich took the time to sit down with BBR to discuss what he values in an advertising agency.

 

What value has BBR provided to Frank's
over the years?

We have our own internal marketing department, but use (BBR) as support for areas beyond our capabilities. Public relations, video production, event planning, ribbon cuttings, updates to brochures. Most importantly BBR assisted in the development of a more comprehensive branding guide.

 

How would you describe your working
relationship with BBR?

BBR is very easy to work with, and the flexibility they provide has added the greatest value. As far as the output, the quality of the work has been spot on. It's always met or exceeded our expectations. In the oilfield, marketing is perceived very differently than in a lot of other industries. So it's nice to work with an agency that understands our need for flexibility and we appreciate their ability to work hard for us when the time comes.

 

How have these initiatives, including an updated website, impacted your company's growth?

I think people in Lafayette have a better understanding of the size of our company. Public relations efforts have allowed us to look to the future without losing sight of how it all started. We're growing rapidly. And having sophisticated branding, a functional web presence and quality materials that match the name we've made for ourselves is definitely invaluable.

 

 


 

We decked the halls. Then hit the deck. Bundled up, and then threw down. We had ourselves a snow day! Come watch the snow fly at SnowHoldsBarred.com, and happy holidays from BBR!

BBR was proud to be selected by Cox Greater Louisiana for the branding of the Internet services the company provided to students of the University of Louisiana
at Lafayette. 

 

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BBR has over 16 years of experience in corporate branding; marketing and advertising strategy; and creative implementation. Our multi-disciplinary team of strategists and creatives builds strong branding relationships between our clients and their consumers, with the vision to increase sales and profits in unique ways. For a complete picture of who BBR is and what we do, visit us at www.bbrcreative.com or contact Cherie Hebert at [email protected].