<< You must grow your newsletter list - and here's how! >>
OK, I'm breaking an email rule.
 
It's supposed to be bad, bad, bad to send a newsletter on a Saturday morning - when the average reader is groggy and looking forward to a lazy weekend day
 
But I know you are not the average CEO. Your mind is fixed on important things - like how to rocket your business or non-profit to the next level.
 
So, here's my pitch:
 

Would you like to grow your email list with a steady stream of potential clients and friends?


Then add the names of like-minded people to your email list. By like-minded, I mean those who appreciate your service and who can have a personal connection with you or your business.

Sure, you have a newsletter signup form on your website, and maybe on your Facebook page. But, be honest - are you getting enough names?

 

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Our Newsletter Signup Program for The Sons of Liberty

Only about 5% of marketers use a full-featured marketing solution, according to Jeff Ernst of Forrester Research. 

 

Face it, you must reach outside your normal circles to get new people. The best and quickest way to do that is with paid advertising. And to make it work, you must follow these three "musts":

 

1. Make your offer compelling

What will people get when they sign up for your newsletter? It should be news as well as reflections about your industry/profession - all wrapped in the mantle of your business's own unique personality. Convey this in your newsletter pitch.  

 

2. Know your audience, and find them

Do you want people who like to entertain at home who live within a 50-mile radius of Chicago? People who earn between $40K and $100K per year who have children? Employees of Ford or GM who have college degrees? Folks, these demographics are available with Facebook marketing.

 

3. Write compelling ads, with a unique landing page written for the ad

Write knock 'em dead headlines and choose a good image for your ad. Your ad should click to a special landing page on your Facebook page or website, not the home page. You page must answer the questions and expectations in the ad.

And don't forget to have a clearly-displayed signup form.
 

And next, nurture these leads! 79% of such leads never convert into sales, according to Marketing Sherpa. Lack of lead nurturing is the common cause of this poor performance. That means you've got to have enough newsletters and other points of contacts.   

 

Why use social media, anyway?

It's been said that the only reason for Facebook is to add names to your email list. 
 
And you thought email was dead? As a matter of fact, Entrepreneur magazine recently ran an article, "Survey: Email Is 40 Times More Effective Than Facebook and Twitter." Forty times! The article quotes experts, and says,   

 

Customized landing pages - which send the user directly to the item or offer featured in the e-mail - can increase conversion rates by more than 25 percent.

Here's something to ponder about concerning newsletters: although we hate spam, everyone reads the mails of their favorite groups. Yes, there are some people/organizations you trust and like. So, email is still a strongman in the marketing world.
 
I've got an answer to your marketing problems. It's our Newsletter Signup Program. Want to know if your business or non-profit would be a good match for it? 
 
 
I will give you a free personal evaluation. I will be able to assess whether you are the type of organization that can be helped with a Facebook page, and with Facebook advertising. I'll give you insights on what kind of advertising would be good for you.
 
Are you ready to ramp up your business or non-profit? Then put into place a full-featured newsletter signup program. Start with our survey,
Sincerely,






Kevin J. Banet
President, TreeFrogClick, Inc.
(708) 202-9225

P.S. In honor of St. Patrick's Day, if you call by Mon., March 17, I'll tell you how many "snakes" are in your website. Like St. Patrick, who drove the snakes out of Ireland, I'll tell you how many "snake" snafus are keeping people away from your mailing list.

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