The Cure for Straight Line Selling
David Sandler said, "If you live a straight life in an unstraight world you're going to get killed." Yet salespeople get (metaphorically) killed daily by selling in a straight line. Salespeople sell in a straight line when they are attached to the outcome of their interaction with their prospect, typically closing a sale, instead of being attached to the process of (dis)qualifying.
In one of my recent President's Club sessions we role-played uncovering the compelling emotional reasons that would cause a prospect to take action. In this scene the salesperson is a commercial insurance agent selling to a trucking company. Here's how the scene unfolded.
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