What Do You Do when Prospects Want it All?
When considering the purchase of products or services, there is an inextricable connection between quality, price, and time. For instance, if you want a quality product delivered in a timely manner (or the benefits of the product to be realized quickly), then you must be willing to pay the price which may include time, money, and effort. If you’re not willing, you can opt to adjust one or both of the other elements—a lesser quality product (which may mean fewer features) or perhaps, a longer delivery time. Logically, that makes sense—everything remains in balance.
But, prospects typically don’t act logically. They want it all—quality products delivered in a timely manner—even when they’re not willing to pay the price.
So, what do you do to avoid the inevitable “price” negotiation?
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