The Key to Success in Sales: An Agenda
Your meeting date and time has been established. You’re confident your product or service is superior to your competitors. Your goal for the meeting is to convince the prospect. You’ve planned to be there for 45 minutes.
The prospect checks their calendar and realizes a few minutes before that they’ve scheduled a meeting with some salesperson and they’re not sure of the relevance today. They’re wondering why they agreed to the meeting and plan to make it short. They’ll ask a few questions, get a brochure or sample and usher the salesperson out the door saying “they’ll get back to them.” Fifteen minutes maximum and they’ll be able to get back to what’s important in their day.
It’s apparent from the two scenarios that the salesperson and the prospect each have a different agenda. Can you imagine what the outcome of the meeting will be? Have you ever found yourself wondering why there are two different agendas for the same meeting? Did you both agree to the same thing?
Let’s diagnose where things may have gone wrong.
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