Over the next three years, the CSBC will continue to engage local representation and partnering with boating safety stakeholders to get the message of staying safe on the water to Canada's recreational boating public, with a goal of having these stakeholders assist with carrying CSBC messaging within local areas in years two and three. As with previous years, there will be boating safety campaigns throughout the summer to ensure that boating safety messaging stays top of mind for boaters all season long. These campaigns are Safe Boating Awareness Week, Hooked on Lifejackets, Operation Dry Water, Stretching the Season and, a new addition, Cold Water Awareness.

Cold Water Awareness will kick off early in the season (April) and in 2016, the first year of the campaign, has promoted general awareness of the risks associated with cold water through both articles and print PSA's.  In future years it is expected that a cold water launch will be part of this important part of boating safety communication.

As in previous years, McCullough & Associates will conduct Safe Boating Awareness Week tracking research throughout the three years with the final year's research including all 5 Boating Safety Campaigns in the final year of the project.

To further safe boating messaging, the CSBC has partnered once again with Pattison Outdoor for the National Billboard Campaign. For 2016, the CSBC is continuing with the Help Us Catch Impaired Boaters: If You See One, Call 911, and new strategies will be developed for 2017 and 2018.

New to this campaign is a partnership with the Canadian Rangers, who will be working with the CSBC to develop and execute a lifejacket awareness program to increase lifejacket wear in the north. This will include consultation about attitudes towards wearing lifejackets and the boating safety challenges found in Canada's north. The program starts with two northern communities in the first year, and, in partnership with the Canadian Rangers, will roll out to a broader audience in subsequent years. 

Building on the success and momentum from Boat Notes, the CSBC will also develop two mobile applications/mobile sites: i-BoatNotes and Boat Notes APP, to deliver boating safety information electronically to users on various mobile devices. This gives users the ability to download and store on a mobile device, thereby allowing information to be accessed free of internet or cell connection. Both products will focus boaters on "need-to-know" information, tailorable to their boating activities and type of boat, on how to keep safe and legal on the water.