AAM Minute eNewsletter: April 2013

Association for Accounting Marketing
Issue Editor: Laura Bird, Gorfine, Schiller & Gardyn, PA

April 2013

Be Awash in New Ideas

Bonnie Buol Ruszczyk, bbr marketing

Have you considered how you might take advantage of strategic inbound initiatives to support your longstanding outbound effort, but are afraid to jump in with both feet? It's not always easy to churn out consistently valuable and interesting content; it takes time. In her article, Bonnie Buol Ruszcyk of bbr marketing offers several tips on how to keep a steady stream of ideas flowing.

Content Development & Idea Generation

Emily Burns Perryman, Freed Maxick CPAs, P.C.

As marketers for our firms, it's important to keep educational, useful, timely, and sometimes even entertaining information pouring out to clients, prospects and other significant audiences. Carefully crafted and thoughtful content can help promote your firm's service offerings, share thought leadership in areas of strength, promote your corporate culture for community and recruiting initiatives, and keep you ahead of the curve. Read this insightful article to learn new ideas that can uncover fresh opportunities, help generate business and help build a reputation for innovation.

Fast>>Five

Daniel Jackman, Plante Moran

Every issue, we share five (or so) links to great ideas or interesting articles we've found since the prior issue. They're worth clicking.

>>Seems like there are a lot of conferences coming up, including the 2013 AAM Summit, so be sure your game is on with Entrepreneur's index of networking tips

>>Missing something? 59 Digital Media Resources You May Have Missed

>>Data is really big right now, however there are some hidden biases in big data

>>Facebook COO Sheryl Sandberg's Lean In "book tour" is in the news and Harvard Business Review has an interview "Now Is Our Time" complete with infographics and audio

>>Make sure your e-marketing is taking advantage of the four reasons people subscribe to-and open-email

Content Marketing Best Practices

Aimee LaBrake, Dixon Hughes Goodman LLP

As the buzz around content marketing grows, marketers see another shift in how they take professional service organizations to market. Firms are getting more strategic about marketing efforts and what they say.

In her article, Aimee LaBrake takes a look at Marketing 101 and best practices that have been, and will continue to be, a foundation for promoting with a purpose.

Just Add Water

Jeffrey Halik, The Bonadio Group

Sometimes, ideas magically appear. Much more often, it takes focused thought to get on track to generate the right ones. Click here to find six go-to questions that will inspire you and the professionals in your firm.

Membership Update

Lauren Clemmer, Ciuni & Panichi, Inc

The brain of a marketer can go in a million different directions, and that contradicts the structured mindset of an accountant. In her article, Lauren Clemmer describes techniques to help marketers relate to accountants and find more success in their role.

Rookie of the Year Nominations Now Open

Do you know an exceptional marketing professional new to the industry? A new kid on the block going above and beyond the call of duty? If so, he/she could be AAM's 2013 Rookie of the Year!

Help AAM recognize the achievements of its newest members. Take advantage of the opportunity to show your appreciation to these future leaders by nominating a candidate to be considered for the 2013 Rookie of the Year. The 2013 Rookie of the Year award will be presented at the AAM-MAA Video Music Awards and Dance Party, Monday, June 10 during the 2013 AAM Summit.

Don't let your outstanding marketer go unnoticed! Nominations will be accepted from Thursday, March 28 to Tuesday, April 16. You do not need to be an AAM member to nominate a candidate, but your nominee must be a member. Click here for criteria information and to make your nomination today!