Becoming a Strategic Advisor

 Pauline Gonnering, Cummings, Keegan & Co P.L.L.P

2013 Summit Panelist

 

How easy is it to transition from a role focused on marketing activities to one driving business development and strategic decisions within a firm? In her article, Pauline Gonnering shares how to switch the focus from everyday marketing activities to business development and strategic planning efforts.

LinkedIn Best Practices

 Maggie O'Toole, Rhea & Associates Inc

 

Tax season is a busy time for accountants, but it can be a slow time for accounting marketers - and a great time to study up on the business development best practices that you're going to put in place after April 15.  With professional networking increasingly taking place online, firms are turning to their marketers for advice on how to participate.  Here's what you need to know to get your firm linked in to online opportunities.

Fast>>Five

Daniel Jackman, Plante Moran

 

Every issue, we share five (or so) links to great ideas or interesting articles we've found since the prior issue. They're worth clicking.

 

>>The more you know the better you can target: You Are What You Click: On Microtargeting

 

>>Make your webinars delicious! Is your webinar vanilla or hot fudge? 5 ways to scale your online event ROI

 

>>It's as easy as 1-2-3: Adobe CEO Urges Marketers to Abide by the 3 Mandates

 

>>South by Southwest Interactive (SXSW) 2012 is over, the Journal blogs Office Trends from SXSW: Serendipity Is the New Synergy

 

>>It wasn't tweeted by @Pontifex but here's the 10 Commandments of Social Media for Brands 

 Leisa Gill

 Director of Marketing

 LBMC (Lattimore Black Morgan & Cain, PC)

 Nashville, TN

 2013 Summit Panelist

 

 A marketer in the accounting industry for 19  years, Leisa is the recipient of the National  2004 Marketer of the Year by CPA Marketing  Report, a CCH Publication and was inducted  into the Hall of Fame of the Association for  Accounting Marketing in 2008. Click here to find out her biggest  learning experience and what she considers the best benefit of her  AAM membership.

Marsha Leest, Marsha Leest Consulting

 

Getting the most out of a professional membership requires more than just paying dues. To fully leverage the benefits gained from joining a professional organization, think in a broader sense of what advantages could come from an increase in participation level. Getting professional guidance, forging friendships with others in the industry and volunteering for committee membership are all ways to get more from professional organizations. Follow these guidelines to get more from your membership.  

 

 

Email info@accountingmarketing.org to submit your article ideas.