Why Trade Shows are Still Relevant

Jaimi Koechel, Henry & Horne, LLP

 

This month's AAM Minute focuses on the subject of trade shows. The feature article by Jaimi Koechel of Henry & Horne, LLP discusses the reasons that trade shows are still relevant. In the AAM Leadership Corner, Board Member Brenda Sleeper from BizActions outlines ways you can get the most out of your trade show presence.

Fast>>Five

Daniel Jackman, Plante Moran

 

Every issue, we share five (or so) links to great ideas or interesting articles we've found since the prior issue. They're worth clicking.

 

>>Think about your marketing before and after a trade show: Harnessing the unique benefits of b2b trade shows

 

>>There are seven primary motivators for people to use their mobile devices. See how people really use mobile

 

>>There is much talk about the best time to send emails - the answers is to chart your own email metrics. For what it's worth, Entrepreneur has an infographic of the best days to post to Facebook

 

>>Mashable has some helpful hints with 3 Things Marketers Can Learn From the Media

 

>>Just keep it coming! Mark your Editorial Calendar, all 365 days of the year

Daniel Jackman, Plante Moran; Becca Davis, Rea & Associates 

 

Trade shows are something that can be a huge source of lead generation as well as an opportunity to maintain and improve relationships with industry clients and prospects. Like all good things in life, with trade shows, you get out of them what you put into them. Click here for some tips to help you get the edge at your next show.

  

Brenda Sleeper

Manager, Marketing and Business Development

BizActions, a Thomson Reuters Business

Brenda Sleeper, one of AAM's newer Board members is not new to AAM. She has been a member since 2000 and has been involved on the committee level since she joined AAM. 

Take a moment to read her insightful comments regarding trade shows, the industry and AAM. You'll also learn about the most important thing in her life.

Digital Media Update
Professional Development: Conferences, Tradeshows, Seminars and More

                 Emily Burns Perryman, FreedMaxick, CPA's

 

The beginning of the year is a great time to look ahead, plan accordingly, and focus your energy and attention on strategic professional development activities. From advancing your education and attending networking or business development events, to learning new skills or refining existing competencies, professional development can often lead to career advancement and both personal and professional fulfillment.

Lisa Tierney, TIERNEY Coaching & Consulting 

 

The AAM Membership Satisfaction Committee has developed a program which will allow AAM memebers the opportunity to reach out to an AAMBassador and explore all AAM offers you and your organization. 

 

This program will strengthen the loyalty among its members by fostering stronger ties among the members of the organization. Click here for more information on the new AAMbassador Program.

 

 

Email info@accountingmarketing.org to submit your article ideas.