Discover the Power of Storytelling to Win New Business

Tracy Crevar Warren

 

Tracy Crevar Warren, past AAM President gives us insights on storytelling to win new business. She discusses the importance of storytelling and offers many tips and tools of the trade for a successful story.

Fast>>Five

Daniel Jackman, Plante Moran

 

Every issue, we share five (or so) links to great ideas or interesting articles we've found since the prior issue. They're worth clicking.

 

>>Look good on LinkedIn! The new company pages are now available to all companies. marketing.linkedin.com/companypages

 

>>What does your logo say about you? Find out more about the FedEx's arrow in The Story Behind The Famous FedEx Logo, And Why It Works

>>New York Times provides some shortcuts to use the next time you "Google it" with In Web Search, Be Efficient in the Terms You Use

 

>>Integrating Social Media (Facebook, Twitter and Pinterest) with Instagram:  5 Ways Instagram Can Boost Your Marketing Plan

  

>>Using video? Make sure you know your target before you shoot. Busting the 15-second myth: Targeted (not timed) video marketing drives engagement 

 

Client testimonials are one of the best ways to promote your firm. I interviewed Kristen Lewis, Director of Marketing at EisnerAmper LLP, to get some suggestions and tips on gather a great storytelling testimonial. Click here for the full interview.

Ted Davidson, SPARDATA Value Advisors

 

As marketers we are in the business of conveying the right messages to the right people. But how often do our messages succeed in inspiring or delighting our audience? When is the last time you read an email that brought a tear to your eye, or got a brochure in the mail that sent your heart racing? Read this insightful article on finding your story.

 

 

Chris Honkomp

Bergan Paulsen CPAs & Consultants

 

Chris Honkomp is a tax partner at Bergan Paulsen. Read what he has to say about offering value through storytelling, his job and what he likes to do when he's not working.

 

 

Email info@accountingmarketing.org to submit your article ideas.