Defining Your Brand: What Comes Next?

Kelly Kimmich, Bergan Paulsen

 

Now that your brand is in place, what's next? Is your brand defined simply as your corporate identity including logo, color, and fonts? Or does it include every aspect of how you do business? Read more about how to define your brand through the actions, thoughts, and values of your team. 

Fast>>Five

Daniel Jackman, Blackman Kallick Plante Moran

 

Every issue, we share five (or so) links to great ideas or interesting articles we've found since the prior issue. They're worth clicking.

 

>>Sure, your clients love you, but isn't love a two-way street? How To Turn Your Customers Into Marketers

 

>>McKinsey Global Institute's report points to a potential productivity jackpot via the use of social tools to unleash the loads of data we consume.

• The New York Times' Bits provides a summary, McKinsey Says Social Media Could Add $1.3 Trillion to the Economy
• Complete McKinsey reports:The social economy: Unlocking value and productivity through social technologies and Big data: The next frontier for innovation, competition, and productivity

 

>>This AAM Minute is all about branding, so here's a roundup of links right on topic:

• A Quick Guide to Making Your Brand's Story More Compelling
• How to Build a B2B Brand
• 9 Ways to Measure Your Brand's Social Media Health
• Positioning B2B Brands In A B2C Way 

 

Freed Maxick recently rebranded, and Emily Burns Perryman, the firm's e-marketing communications and PR specialist, shared the steps they took to ensure an effective project. If you plan to rebrand your firm and want it to go off without a hitch, consider this checklist of key phases in brand strategy development.

 

You've worked tirelessly on your new brand, and it's finally almost time to reveal it to the public. But don't forget your internal reveal is an important component of your launch. Check out how Rea & Associates launched their new brand...internally.

 Brian Swanson, Flashpoint Marketing

 

When most accounting marketing directors think of branding, they tend to think of tactile things - logos and corporate colors plastered on signs, coffee mugs, and chachkies. However, branding is much much more than just logos and colors. Read more on how digital branding is essential to your firm's growth. 

 

 

Alice Grey Harrison 

Dixon Hughes Goodman, LLP

Greenville, South Carolina

 

Alice Grey Harrison is one of the newest AAM Board members. Prior to that she served as the AAM Public Relations Committee Chair. Read what she has to say about brand, AAM and what she would be doing if she was not in accounting marketing.

 

"A brand is only as strong as the people to live it."

 

 

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