Dr. Gordshell's Skin Cream
A formula for business success
CLIENT PROFILE
BALTIMORE -- A skin cream dating back to 1858 is still alive and well and flying off the shelves of your local Walgreens thanks to a Baltimore entrepreneur who brought the company back from the brink.
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Jumoke Gyenyame
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Dr. Gordshell's skin cream, originally made in Baltimore and marketed as a salve for all kinds of skin issues, is still being made in Baltimore with the original formula, according to Jumoke Gyenyame who now owns controlling interest in the company.
But when he and his wife bought that interest in 2003, what seemed like an easy earning opportunity changed almost overnight.
"What we didn't anticipate was the distributors immediately severing the relationship upon us notifying them of the change in ownership, due to a significant decline in the sales trend for the product," Gyenyame explained. "Overnight, we literally lost hundreds of big box pharmacies (Rite Aid, Giant, Walmart, etc) that were buying the product from the East Coast to the Midwest."
That crippling news led them to pursue real estate for the next several years and put the miracle cream back on the shelf. But when the real state market tanked a few years later, they had to explore other options.
"In 2008, we dusted off the brand and decided to give it the full commitment that it deserved from the start. At that time, we had two independent retail pharmacies still buying the product. Mostly, through fax blasts to independent pharmacies and health food stores all over the country, we accumulated more and more stores (over 150)."
Then came the phone call that changed everything.
"In February 2011, we received a call from Walgreens. Due to expressed customer interest they brought us on as a local Vendor. Starting with one store on the Eastern Shore, we commenced to adding more stores. Local Vendors with Walgreens are allowed to secure approval at the Store Manager level, which means that we had to build up the catalog of stores one by one. By the end of 2011 we had roughly 40 stores. Last year we added another 100 Walgreens by venturing out into southern MD, DE, and PA. With the help of MCE we're now working on getting into the local Rite Aid and CVS stores."
When asked what advice he would give to young entrepreneurs, he suggested they make sure the business is a good fit, to stay focused, and to keep the faith.
"Business rarely grows as fast as we want it to, but with focus, determination, and a consistent work ethic it will grow," he said.
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