I'm taking tomorrow off. You've Cott Mail will return next week.  

= = = 

Twitter Feed Crossover Edition

The majority of you who receive YCM emails miss out on additional items I post on my Twitter account which don't fit naturally into my themed email editions of You've Cott Mail. Here are some news stories and commentary that I've posted on Twitter recently. --TC

THE BIG PICTURE

• 8 major Arizona arts groups aim to stay relevant and search for new leaders
• "Towards an Arab American Theater Movement"
• In not-so-distant future, "contextual entertainment" will enter homes as TVs recognize you & suggest shows to watch
• Scottish gov't survey concludes: "Culture is good for your health"
• Why doesn't Broadway do open auditions across U.S. like American Idol does?
• Could Toronto theatres increase audiences and lower costs by adopting a festival model year-round?  

THE ARTIST'S LIFE

• 11 celebrated artists who didn't quit their day jobs
• Writer/playwright publishes "anti-r�sum�" to quantify how rejection is the "typical landscape of an emerging artist"
• 22 signs that you're an emerging artist

MARKETING / SALES / AUDIENCE

• Cultural criticism magazine and web-based radio station successfully adopt subscription model
• Why do so many arts pros harbor a deep-seated belief that marketing is evil?
• Gmail's redesign is not the end of email marketing

DIGITAL / SOCIAL / MOBILE

• Changing times: World's largest advertiser spends 35% of its budget on digital marketing but most of that is not paid media
• Video: Google hosts online comedy club to raise money for social causes
• Instead of brochures/reports to highlight fundraising campaigns/events, charities now using 1-page scrolling websites

FINANCIAL / FUNDRAISING

• Lots of feedback on Sun NY Times Op-Ed that suggested arts are less worthy of donor support

QUOTE OF THE DAY