FROM TC: I'm taking the rest of this week off. YCM will return next week.
= = =
Twitter Feed Crossover Edition
The majority of you who receive YCM emails miss out on additional items I post on my Twitter account which don't fit naturally into my themed email editions of You've Cott Mail. Here are some news stories and commentary that I've posted on Twitter recently. --Thomas
THE BIG PICTURE
> Should the U.S. have a Secretary of Culture?
> Is it OK to rewrite classic plays?
> Can injured actors be fired?
> Anyone who thinks arts-in-ed is extra-curricular or disposable should watch this video
> Broadway investors may be closer to earning an IRS write-off
FINANCIAL / FUNDRAISING
> NYC arts groups fear losing Mayor Bloomberg -- and his personal financial support
> Founder of UK's largest choral academy: Gov't cuts to music education are "most positive thing to happen in years."
> To ratchet up an arts org's stagnant fundraising, try a Special Campaign
> Pitching a corporate sponsor? 90% of consumers say they are willing to switch to brands associated with a good cause
MARKETING / AUDIENCE / SALES
> Pasadena Playhouse ends 'lifetime' ticket perks for 200 donors after 19 years
> Are arts critics out of touch about the real cost of theatre-going?
> News orgs are increasingly experimenting with ways to engage audiences. For some that means stepping onto a stage.
DIGITAL / SOCIAL / MOBILE
> How can you tell what social media content your audience is really looking for?
> NY Times' Idea Lab taps digital story-telling tools for advertisers to lift sagging NYT website ad sales
> Merger complete for world's largest book publisher, with a goal to advance in digital market
> Six digital publishing start-ups to watch
JUST FOR FUN
> App creates light show on audience participants' phones synchronized to music performed on stage