Twitter Feed Crossover Edition

The majority of you who receive YCM emails miss out on additional items I post on my Twitter account which don't fit naturally into my themed email editions of You've Cott Mail. Here are some stories and commentary that I've posted on Twitter in recent weeks. --Thomas

THE BIG PICTURE

• How leaving Manhattan forced the evolution of an innovative NY theater (PS 122) 
• Michigan Is finding that the arts is a growth industry, even during the Recession
• Is this the beginning of the end to UK arts' unpaid workforce?
• Can arts critics survive the poison pill of consumerism?
• Female directors fare better in NY theater than female conductors in NY classical music
• White people and hip-hop music: Tourists, Expats, or Colonists? 

FUNDRAISING / FINANCIAL

• Coercive philanthropy and change: "Breakups may be good and necessary"

• Retire the donor pyramid? Replace it with a vortex? What's a fundraiser to do?
• 'A great adventure': How a non-hit musical's creators crowdfunded a cast recording
• A gastro pub has contributed a significant amount to a UK theatre's funding for new plays 

DIGITAL, SOCIAL, MOBILE MEDIA

• New UK arts fund supports R&D of digital tech to enhance audience reach/explore new biz models

• All about the recent changes in Google Grants and how to make AdWords work for your arts org:
• New website plug-in to help your arts org stay connected to "phantom visitors" (and cut down on paid media campaigns)
• Art museum app enables patrons to follow visitor-created tours
• A way to increase exposure for arts orgs? Blog feeds turned into personalized TV show
• 8 common mistakes nonprofits make when they first join Twitter
• "It's an idea that's never been done before in terms of fan-sourcing on Twitter"

PR / MARKETING / SALES

• In an unusual move, Milan's La Scala opera house bans the theatre's fiercest critic 
• Playwrights Horizons becomes first NY theater to offer ticket sales via Facebook  

(RETWEETED) QUOTES OF THE DAY

• "I run best on a muddy track. Give me adversity, and I will show you art."
  --choreographer Martha Graham
• "The public rarely knows what it wants to see. Eventually it rejects what it anticipates and embraces what comes as a surprise."
  --director/producer Harold Prince