You've Cott Mail for Tues Feb 5: What you may have missed on YCM's Twitter feed

Twitter Feed Crossover Edition

The majority of you who receive YCM emails miss out on additional items I post on my Twitter account (@youvecottmail) which don't fit naturally into my themed email editions of You've Cott Mail. Here are some stories and commentary that I've posted on Twitter in recent weeks. --Thomas

THE BIG PICTURE

Written for white artists in New Orleans, but could apply elsewhere: "How NOT to be a gentrifier with your theater"
@AdamTheHutt: "What exactly is the dividing line between respecting your audience's taste and shameless pandering?"
Looking towards Latin America and expanding U.S. notions of how theater is made
U.S. report shows what happens when schools make the arts top-tier subjects
Are rich theater patrons easier to entertain? Are those in cheap seats more discerning?

FUNDRAISING / FINANCIAL

Cash for culture: Brazil gives workers $25 a month to spend on the arts
A new London theatre venture mixes nonprofit and for-profit strategies
Iceland looks to the arts to beat the banking crisis
Dutch arts scene is under siege after government funding cuts
Samuel French offers customized play scripts for fundraising
On 'Strategic' Philanthropy: "I think we should be careful about too many foundations shifting the way they operate"

DIGITAL, SOCIAL, MOBILE MEDIA

Good/bad news: Google Grants increased max bid rate to $2 for nonprofit ads, but they will appear lower in search results
@DMBootCamp4Arts: "Preparing your organization for Facebook Search"
Why you need to stop renting and start owning your social media contacts
Philip Glass' new opera to be broadcast live online (& available free for next 3 months)
Social media as inspiration: Twitter feud becomes opera, Reddit thread becomes movie
What kind of content management systems do museum websites use?

MARKETING / SALES / AUDIENCE-RELATED

@chadbauman: Subscription model isn't dying; it's how we apply the model that can lead to underwhelming results.
"When you're turned away from a concert because it's sold out, then you think about subscribing. What works is fear."
@GdnCulturePros' list of PR words not to use + an online tool to take them out for you
Ticketmaster dumps 'hated' Captcha verification system
Stop hyping Big Data and start paying attention to 'Long Data'

JUST FOR FUN

"This is Your Brain on Art" A 2011 ad series for an art school finally goes viral
Vienna museum Invites viewers to attend its "Nude Men" exhibition without clothes on

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