Jewelers of America Newsletter - July 2014.claire shipman= Member-Only, login may be required
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In This Issue
Jewelry Trend
Sales Tax Fairness
Tips to Survive Armed Robbery
Guide to Pinterest Analytics
JANY - JA Buyer Discount
JANY - Get Certified Onsite
JANY - Jewelry Seminars
JANY - Responsible Gold
JANY - Join JA for Breakfast
Trade Show Prep
Upcoming Events
JA New York Summer Show ad


Chappaqua, NY

Camilla, GA

Lanham, MD

El Segundo, CA

Liberty Diamond
Virginia Beach, VA

Oranjestad, Aruba
Reston, VA

Dallas, TX

Denver, CO

Sandy's Jewelry
Holdrege, NE

Rehoboth Beach, DE

Studio City
San Juan, PR


Madrid, Spain

Los Angeles, CA

Paul Dumont Inc.
Framingham, MA

Portland, OR

Jewelry Trend: Instant Messaging

In a world of social media sharing and hashtag overload, the messaging jewelry trend takes sharing personal sentiments offline with jewelry that make statements, literally.
Earlier this month, the Senate introduced the Marketplace and Internet Tax Fairness Act, which would finally close an Internet sales tax loophole that has hurt traditional jewelry businesses. Learn what this bill can do for your business.

How to Survive an Armed Robbery 

Armed robbery is an ever-present threat for jewelry businesses. These guidelines from Jewelers Mutual Insurance Company prepare you and your staff to react safely and could save your life.
How Pinterest Analytics Can Optimize Your Website
Pinterest is more than just pretty pictures -- it packs powerful (and free) analytics for your business. Use this guide from Likeable Jewelers, JA's social media marketing partner, and see the reach of your jewelry products online in minutes. 

JA Members attending the JA New York Show, July 27-30, should take advantage of the JA Buyer Discount Program. Exhibitors are offering discounts on finished jewelry, loose diamonds, and other supplies and services exclusively to JA Members! Visit the JA Member Services desk to get your Membership Card and a Directory of Participating Exhibitors, and make it a priority to visit their booths to maximize your profits. Read on for details:  

Schedule time for you or your sales and management staff to take JA's exams for Sales or Management Professional Certification on July 27 & 28 at JA New York. It's an important career benchmark and a confidence-boosting designation for customers. There's still time to register for exams!   

July 27-28, Jewelers of America presents the JA Education Conference, sponsored by GE Capital, at the JA New York Show. Make sure to stop by the JA Education Center in the back of Aisle 2000 and catch seminars on jewelry trends, web marketing and more! Browse the full agenda.    


Join Jewelers of America and the National Retail Federation for continental breakfast from 8:30-10:30AM and discuss the value of responsible sourcing of gold. The session will cover opportunities to further build up responsible sourcing, tools for jewelers and suppliers, and how partnerships can make a positive impact. Attendees will also learn lessons about in-region responsible sourcing initiatives from the first year of conflict minerals reporting. Speakers include JA President & CEO David J. Bonaparte, who will help kick-off the discussion on behalf of the association and the U.S. Trade Coalition; David Bouffard of Signet Jewelers Ltd.; Holly Dranginis of the Enough Project; among others. Location: Room ID104. You must register in advance here. 

Breakfast, Benefits & Trends

Join Matthew Tratner, Jewelers of America's Director of Membership & Sales, for a complimentary continental breakfast at 10:00AM. Then stay for a jewelry trend forecast by Amanda Gizzi, JA's Director of PR & Special Events. Breakfast will take place in the JA Learning Center at the back of Aisle 2000.  


Suppliers and retailers must work together to inspire confidence in jewelry through ethical sourcing and disclosure. As you meet with current and new suppliers at this summer's trade shows, get comfortable discussing these topics with them by reviewing JA's guidance on diamonds, gold and more. You should always keep in mind JA's Code of Professional Practices, the high ethical standards commit to annually, when sourcing your products.   

Browse JA's Jewelry Trend Reports, updated monthly, to get additional insight into the trends you should consider when shopping JA New York. You might be inspired to visit a new designer who becomes your future best-seller!  

Protect yourself, your staff and your merchandise when attending jewelry trade shows with these tips from Jewelers Mutual Insurance Company.  

Luxury Prive, Register Today!
August 9: Atlanta Jewelry Show; Wynn Las Vegas, NV

September 27-29: Texas Jewelers Association Convention; San Antonio, TX

For a full list of upcoming industry events, visit
Jewelers of America's Jewelry Events Calendar