Jewelers of America Newsletter - February 2014.  claire shipman= Member-Only, login may be required
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In This Issue
Synthetic Diamonds
Certification Exams
On the Scene: VicenzaOro
Jewelry Trends: Prisms
Tip: Pinterest for Jewelers
New Member Discount
Scholarships Available
Education Conference
JAPAC Awards
Event: Gold Conference
Upcoming Events
JA New York Winter Show ad


Jewelry By Harold
North Liberty, IA

M & M Jewelers
Birmingham, AL

Old World Galleries
Boone, NC

Wickersham Jewelry
Rothschild, WI


New Taipei City, Taiwan

San Ramon, CA

Undisclosed Synthetics Threaten Consumer Confidence
Recent reports of undisclosed synthetic diamonds mixed in with natural stones highlight the need for proper identification and disclosure of lab-grown diamonds at all levels of the jewelry supply chain. Failure to do so could undermine consumer confidence in natural diamonds. Jewelers of America recently met with other industry groups to discuss ideas on how to ensure the diamond pipeline is untarnished by undisclosed lab-grown stones or diamond simulants. JA will monitor the situation and provide timely updates to members as needed. JA Members can review JA's information on Synthetic Diamonds in the Responsible Business section of

Demonstrate your jewelry sales and/or management experience by completing JA Professional Certifications. You can take exams onsite at the JA New York Winter Show and the SMART Jewelry Show in Chicago. Register early and save $10!  

Why Jewelers Should Say "Ciao" to VicenzaOro 
by Matthew Tratner, JA Director of Membership & Sales 

When you think of Italy, you think of great food, great wine and amazing landscapes. All of that is true. I would add one more thing to that list. If you are a JA Member retail jeweler in the U.S. and you think of Italy, you should think of the VicenzaOro Fair. After I attended the VicenzaOro Winter Fair this January as the head of a small delegation of JA Retail Members, I am convinced that every jewelry retailer should attend this show.
JCK Tucson Show. Register today!

Jewelry Trend: The Prism Effect

Prisms will be a popular jewelry trend in 2014. Start showcasing geometric shapes, faceted gemstones, jewelry with triangle patterns, and rainbow color schemes. See jewelry by JA Member designers that have the prism effect in our Trend Report.

5 Creative Ways Jewelers Can Use Pinterest  

With such visually appealing products at your fingertips, jewelers can benefit from having a presence on Pinterest, one of the fastest growing (and simplest) social media platforms. Get tips and ideas for jewelers to use Pinterest to your advantage.

Discounted Rates on Payment Processing Services

Don't spend more than you should on your payment solutions! Jewelers of America Members receive big discounts on check and credit payment solutions and gift card programs from FIS Retail Payment Solutions.

Last year, Jewelers of America funded scholarships for 57 employees of JA Member firms, and we want to suprass that in 2014. JA Scholarships are available for renowned industry diploma and certification programs. Apply today!  

Don't miss two-days of free jewelry business and marketing seminars at the JA New York Winter Show on March 2-3, hosted by Jewelers of America. The sessions cover product diversification, social media, marketing and more. See the schedule.  

The Jewelers of America Political Action Committee (JAPAC) will now acknowledge the generous contributions made by JA Members with JAPAC Awards. Contributors will receive a pin that represents three levels of contributions. To be eligible, all contributions must be received prior to December 31, 2014   

Don't Miss NYC's Gold Conference by Initiatives in Art & Culture
Gold: Desire, Design, and Demand -- Initiatives in Art and Culture's fourth annual international gold conference -- takes a wide-ranging look at this precious metal on April 11-12, with a focus on gold jewelry, exploring in particular the importance of design and the emotional and enduring value and durability of gold.

The Gold conference explores:
- techniques and forms that lend themselves to personalization, the importance of narrative and naming a collection.
- the purchaser, exploring marketing especially to millennials.
- today's trends and trend forecasting in order to understand the messages and aesthetics that will resonate in the evolving marketplace.
- consumer confidence issues, ethical sourcing, with discussions of implementing due diligence for Dodd-Frank and a panel devoted to Fairmined and ethically sourced gold.

The conference takes place at CUNY Graduate Center at 365 Fifth Avenue (at 34th Street) on April 11 and 12. Click here to register today! Or call Initiatives in Art and Culture at 646-485-9152 where further information can be obtained.
March 1-4, 2014: JA New York Winter Show, Javits Convention Center, NY
Visit Jewelers of America at Booth 2207

March 8-10, 2014: SJTA Atlanta Jewelry Show, Cobb Galleria Centre, GA
Visit Jewelers of America at Lobby 8

April 23-26, 2014: AGS Conclave, Hotel del Coronado, San Diego, CA

For a full list of upcoming industry events, visit
Jewelers of America's Industry Events Directory