What a month! Jewelers of America has been busily promoting its members on nationwide TV to drive customers to them for holiday gift purchases. In case you missed it, see our Holiday Gift "Morning Show" tour and a national commercial.
This month's jewelry trend looks at updates to gold and platinum classic styles. Updated classics are items like diamond studs, but with a modern twist. See our Trend Report for examples of this trend from JA Member designers.
Discover the three technologies Jewelers of America's web marketing benefit partner, WR Cobb Online, says every jeweler should implement immediately to capitalize on their busy sales traffic for Valentine's Day and beyond.
Jewelers will soon need to switch their attention to the second biggest sales period, Valentine's Day. Get creative and offer a weather-related sales promotion. Read on for some fun weather sales promotion ideas.
Staff of JA Retail Member companies can enter the 2014 CASE Awards, which honors the creativity, artistry, style and excellence of JA's retail jewelry members. It will be held at the JA New York Show, March 1-4. Learn who is eligible and how to enter.
Jewelry Information Center's 12th annual GEM Awards gala, considered the jewelry industry's "Academy Awards," is fast approaching. We've been getting to know the nominees at our blog. Check out the interviews for the fun facts they reveal. You'll never guess who has been to 50 countries, who has dancing feet, or who is a favorite of First Lady Michelle Obama!
One thing that sets Jewelers of America members apart from their competition is their commitment to JA's Code of Professional Practices. Discover why the Code enhances customers' confidence in JA Member Retailers & Suppliers.
Jewelers of America's "What You Should Know About..." brochures are available to JA Members only. Order these affordable brochures to educate your customers on fine jewelry and the importance of shopping at JA Member stores.