Jewelers of America Newsletter - December 2013.  claire shipman= Member-Only, login may be required
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In This Issue
JA Members on TV!
Jewelry Trends: Updated Classics
Tip: Retail Tech Tools
Tip: Sell Jewelry Securely
Tip: Valentine's Marketing
CASE Awards 2014
GEM Awards Nominees
Commitment to JA Code
Consumer Education Brochures
Upcoming Events


Brilliant Atlanta
Roswell, GA

Kim Khap Gems & Jewelry
Ellensburg, WA

What a month! Jewelers of America has been busily promoting its members on nationwide TV to drive customers to them for holiday gift purchases. In case you missed it, see our Holiday Gift "Morning Show" tour and a national commercial.

Jewelry Trend: Updates to Classic Gold & Platinum

This month's jewelry trend looks at updates to gold and platinum classic styles. Updated classics are items like diamond studs, but with a modern twist. See our Trend Report for examples of this trend from JA Member designers.

3 Retail Tech Tools Jewelers Should Have  

Discover the three technologies Jewelers of America's web marketing benefit partner, WR Cobb Online, says every jeweler should implement immediately to capitalize on their busy sales traffic for Valentine's Day and beyond.

To improve store safety at busy holiday or rush sales periods, when increased jewelry theft is common, remind your staff of these tips from Jewelers Mutual Insurance Company.  

Jewelers will soon need to switch their attention to the second biggest sales period, Valentine's Day. Get creative and offer a weather-related sales promotion. Read on for some fun weather sales promotion ideas.  

Staff of JA Retail Member companies can enter the 2014 CASE Awards, which honors the creativity, artistry, style and excellence of JA's retail jewelry members. It will be held at the JA New York Show, March 1-4. Learn who is eligible and how to enter. 

Jewelry Information Center's 12th annual GEM Awards gala, considered the jewelry industry's "Academy Awards," is fast approaching. We've been getting to know the nominees at our blog. Check out the interviews for the fun facts they reveal. You'll never guess who has been to 50 countries, who has dancing feet, or who is a favorite of First Lady Michelle Obama!  

One thing that sets Jewelers of America members apart from their competition is their commitment to JA's Code of Professional Practices. Discover why the Code enhances customers' confidence in JA Member Retailers & Suppliers.  

Marketing Resource: Consumer Education Brochures

Jewelers of America's "What You Should Know About..." brochures are available to JA Members only. Order these affordable brochures to educate your customers on fine jewelry and the importance of shopping at JA Member stores.

Get Tickets for 2014 GEM Awards on January 10       

Don't miss the "Academy Awards" of the jewelry industry! Tickets to Jewelry Information Center's 12 annual GEM Awards are still available. Get to know the 2014 nominees on our blog.
March 1-4, 2014: JA New York Winter Show, Javits Convention Center, NY

For a full list of upcoming industry events, visit
Jewelers of America's Industry Events Directory