Jewelers of America Newsletter - November 2013.  Your Member ID # is   claire shipman= Member-Only, login may be required
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In This Issue
Jewelry Trends: Convertible
New Social Media Benefit
New Marketing Benefit
Upgrade Your Website
JA Member Spotlight
Holiday Prep: Get Social
CASE Awards 2014
GEM Awards News
Upcoming Events


A&C Gold and Diamonds
Bluffton, SC

A. H. Fisher Diamonds
Red Bank, NJ

Atlantic Jewelry
Rehoboth Beach, DE

Barbara Parkers, Inc.
Conroe, TX

Bellamy Jewelers   
Perry, GA

Bill's Jewelers
Thomasville, GA

Bradshaw's Jewelers
Dothan, AL

Cagle Jewelers
Andalusia, AL

Carmen of Marblehead
Marblehead, MA
Carmouche Jewelers
LaPlace, LA

Carter's Diamonds
Danvers, MA

Diamond Outlet, Inc.
Antioch, TN

Dylan Rings
Montgomery, AL

Fagan Jewelry Repair
Casper, WY

Golden Dreams Jewelry
Belmont, MS

Helms Jewelers
Rockingham, NC
House of Diamonds
Overland Park, KS

Huntington Fine Jewelers
Oklahoma City, OK

J. Mullins Jewelry & Gifts
Murfreesboro, TN

K1 Jewelers
Roswell, GA

McCoy Jewelers
Dubuque, IA

Parke Place Jewelry
Foley, AL

Ragan's Jewelry
Apex, NC

Sausalito Jewelers
Sausalito, CA

Steve Murray Jewelers Nashville, TN

The Chandlery
North Prince George, VA

The Jewelers Bench Inc.
Beaufort, SC

Wilson Diamond Broker
Lakeland, FL


Charles Garnier
Los Angeles, CA

 Elizabeth Buenaventura Jewelry
Brooklyn, NY

Jewelry Pie
New York, NY


Jewelry Trend: Convertible Jewelry

Convertible jewelry pieces are having an "it moment" in jewelry design and make great holiday & Valentine's gifts, not to mention the upsell options! See our Trend Report for examples of JA Member designers who are making the most of this trend.

New! Social Media Management Tool Discounts

Finally, a solution that takes the guesswork out of your social media marketing! JA Members now get great discounts on Likeable Jewelers, a new social media management tool.
JA Members now get a discount on weather and promotion insurance. Get creative with weather-related promotions to drive customers to your store in a big way.

E-commerce sales are predicted to grow between 13% to 15% over last holiday season to as much as $82.0 billion! Is your company getting a piece of that pie? JA Members save more than 57% off e-commerce program setup fees from WR Cobb Online, who specialize in jewelry website development.  

JA Code in Practice: MJ Christensen, An Ethical Affair  

JA Member MJ Christensen was founded in 1939 on the principles of ethics, values and "doing the right thing." These principles are reinforced by the store's annual commitment to Jewelers of America's Code of Professional Practices.


In our Q&A, Owner Cliff Miller tells us more about what it means to live the JA Code and why they are strong supporters of JA partner organization, the Diamond Development Initiative International (DDI), which is the only organization working to improve the lives of the miners and communities in the artisanal diamond sector.

Holiday Prep: Get Social With Your Promotions  

This holiday season, you'll have even more competition to distract customers' attention as they search for gifts. Use these tips from our new social media marketing partner, Likeable Jewelers, to make sure your holiday campaign gets noticed.
The CASE Awards -- honoring the creativity, artistry, style and excellence of JA's retail jewelry members -- will feature only four jewelry design categories for the 2014 competition at the JA New York Winter Show, March 1-4. See the updated guidelines and learn how you and your staff can enter. 

Jewelry Information Center will honor Marie Helene Morrow, owner of Reinhold Jewelers in Puerto Rico, with the 2014 GEM Award for Lifetime Achievement on January 10, 2014. Read on to learn more about Morrow's inspiring career.  


New York Fashion & Design Conference, Dec 6-7    

The Initiatives in Art & Culture is holding the 15th Annual New York Fashion and Design Conference spotlighting extraordinary fashion and jewelry icons, December 6-7. JA Members save 50% on the conference using the promo code JA. Discover why it's a jewelry and fashion event you shouldn't miss.

For a full list of upcoming industry events, visit
Jewelers of America's Industry Events Directory