Jewelers of America Newsletter - October 2013.  Your Member ID # is   claire shipman= Member-Only, login required
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In This Issue
Jewelry Trends: Details
Cost of Doing Business
GEM Awards Nominees
Diamond Sourcing Tool
Holiday Financing Rates
Holiday Prep: Avoid Throw-Aways
Twitter 101 for Jewelers
Upcoming Events
WELCOME NEW MEMBERS

RETAILERS

Hamilton Jewelry, Inc.
Chicago, IL

Trent Jewelers
Mercerville, NJ

Unique Diamond Boutique
Winter Park, FL

SUPPLIERS

Fast-Fix Jewelry &
Watch Repair
Delray Beach, FL

Odenza Marketing Group
Burnaby, BC

Shefi Diamonds, Inc.
New York, NY
TRENDS SPOTLIGHT

Jewelry Trend: It's All in the Details

A hot Spring 2014 jewelry trend will focus on minimalism: pieces with high quality and intricate designer finishes. See our Trend Report for examples of this trend and how to best showcase it in your merchandise.
FEATURED MEMBERSHIP NEWS
The 2013 Jewelers of America Cost of Doing Business Report is an invaluable benchmarking tool for retail jewelers -- the only one of its kind. Discover how your store compares to similar firms and high-profit jewelers. The 2013 edition includes more than 200 key performance indicators, such as operating expenses, product distribution and more. Order your copy today!
See who Jewelry Information Center has nominated for Communications, Media & Design GEM Awards. The winners will be revealed live during the ceremony on January 10, 2014.
Improve Your Business' Diamond Sourcing Transparency
Consumers have growing concerns about your product sourcing. Use the Diamond Source Warranty Protocol, a voluntary inventory management tool, to empower sourcing decisions and address concerns. Download now: Protocol / Q&A 

Offer Special Holiday Financing Rates to Customers 

JA members receive exclusive rates for the GE Capital financing program. This holiday GE Capital offers financing rates with deferred or no interest to encourage more purchases.
TOP TIPS

Holiday Prep: Avoid Throw-Away Losses  

Shocking! Jewelers Mutual Insurance Company reports that jewelry mistakenly thrown away by staff during the shipping process is a common and costly loss during the holidays. Help your store avoid this unfortunate mistake with these expert tips.

Social Media for Jewelers: Twitter 101   

Twitter allows you to cast a much wider net to people your brand might not ordinarily reach. Whether starting out or social marketing savvy, review these tweeting tips from WR Cobb Online.
UPCOMING EVENTS
January 10, 2014: GEM Awards, New York, NY
Tickets, Ads & Sponsorship Packages on sale now at www.jewelers.org

For a full list of upcoming industry events, visit
Jewelers of America's Industry Events Directory at www.jewelers.org.