Jewelers of America Newsletter - July 2013.  Your Member ID # is   claire shipman= Member-Only, login required
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In This Issue
Trends: Pretty Punk
JA Hires New Staff
It's Not Too Late
Special Offer for JA Members
Photos: JAPAC in D.C.
Certification Exams Near You
JA New York Show
Social Media Webinar
Tip: Hurricane Preparedness
Tip: Why Go Mobile
Upcoming Events
JANY Summer Show - register now
WELCOME NEW MEMBERS

RETAILERS


4J Jewelers
Ventura, CA

A & A Jewelers
North Dartmouth, MA

BVW Jewelers
Reno, NV

CKarats, LLC
Clinton, MS

DeAngelos Jewelry
Modesto, CA

Finch Jewelers
Lancaster, PA

Gary B. Robinson Jewelers
Columbia, MO

Golden Link Fine Jewelry
Peabody, MA

Jules
Fairfield, NJ

Kirk Masters & Sons Jewelers
Richmond, MI

Kohl's Diamond Gallery
Galesburg, IL

Mark Lash
Richmond Hill, ON

Marx Jewelers
Portland, OR

Royal Creations
St Thomas, VI

S&E Jewelers
Buffalo, NY

Sherman & Sons
Bridgewater, NJ

Swindle's Jewelry
Stephenville, TX

Talisman Collection
El Dorado Hills, CA

The Jewelry Experience
Guymon, OK

Washington Diamond
Falls Church, VA

SUPPLIERS

Le Vian
Great Neck, NY

Leo Ingwer, Inc.
New York, NY

M. Geller, Ltd.
Chicago, IL

M.K. Diamonds & Jewelry
Los Angeles, CA

Refund Recovery Services
Burnsville, MN

Worth Wearing LLC
Wilmington, DE

TRENDS SPOTLIGHT

Jewelry Trend: Pretty Punk

Punk can be pretty, we promise! This month's Trend Report shows jewelers how to capitalize on fashion's punk trend with dark gemstones and metals -- and, yes, spikes and skulls. 
FEATURED MEMBERSHIP NEWS
JA Welcomes New Director of Membership & Sales
Jewelers of America is excited to announce two new additions to our staff. Matthew Tratner, JA's new  Director of Membership & Sales, has a background in jewelry sales that gives him an understanding of the needs and challenges of both JA's retail and supplier members. You'll be hearing more from him in the coming weeks and months. Additionally, Lauren Kalma has joined the Communications team as the new Public Relations & Marketing Coordinator. Read on to learn more about what these roles entail and some strategic changes to current departments.
It's Not Too Late . . .
The deadline to participate in the 2013 Cost of Doing Business Survey has been extended to August 12! Survey participants receive invaluable benchmarking reports that identify areas in your business you can improve to grow profits. Plus, you'll be entered to win $500! Click to start the survey! 
A Special Offer for Your Sales Associates
Take advantage of this special incentive offer from GE Capital's luxury financing program. Starting August 1, JA Member store associates can earn $25 for every five GE Capital credit applications they submit. Get started today!
LEGISLATIVE ACTION CENTER

JA Takes Jewelers' Needs to D.C. - A Photo Roundup 

During a recent visit to Washington, D.C., on behalf of Jewelers of America's Political Action Committee (JAPAC), a delegation of jewelers met with key legislators to help them understand the needs of the jewelry industry. Check out our Photo Gallery to see scenes from their full day of meetings, like the one pictured below with the JAPAC group -- including JA Board Directors, JAPAC Board members and JA executive leadership -- meeting with Senator Dick Durbin (center), a co-sponsor of the Marketplace Fairness Act.

MORE MEMBERSHIP UPDATES
Certification exams JA is offering onsite testing for its prestigious Sales & Management Professional Certification program at the JA New York Show and the Mid-America Jewelry Show. Click here for details & save $10!
See you at the JA New York Show!
Visit Us at Booth 3306 and meet JA's new Director of Membership & Sales and learn about our show specials. Don't forget to attend Jewelers of America-produced seminars led by experts in gemology, marketing, social media and management.
TOP TIPS

Webinar To Watch: Retail Goes Social 

Want to make social media work for your business? Watch this recording of an exclusive webinar for JA Members, presented by GE Capital, with examples from retailers -- like Tiffany & Co. and Nine West -- who are mastering social media. View the webinar!

3 Simple Steps to Avoid Disaster in Hurricane Season 

The path of a hurricane is tricky to predict, but your path to preparedness can start today with these quick tips from Jewelers Mutual Insurance Company.
Why Jewelers Should Go Mobile
Mobile browsing and shopping isn't the wave of retail's future, it is here now. WR Cobb Online reveals why jewelers need to embrace mobile to stay competitive with local shoppers & millennials.
UPCOMING EVENTS
July 28-30: JA New York Summer Show, Javits Convention Center, New York
Onsite JA Professional Certification exams offered (details)!

August 2-4: Oklahoma Jewelers Conference, Marriott Hotel, Oklahoma City

August 16-18: Nebraska & South Dakota Jewelers Conference, Grand Island

August 17-18: Mid-America Jewelry Show, Hyatt Regency, Cincinnati

August 24-26: SMART Jewelry Show, Gaylord Texan Resort, Dallas

For a full list of upcoming industry events, visit
Jewelers of America's Industry Events Directory
at www.jewelers.org.