Jewelers of America Newsletter - April 2013.  Your Member ID # is   claire shipman= Member-Only content
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In This Issue
Trade Show Security Tips
Pay-Per-Click Ads Explained
Local Deals Work for Luxury
Trends: Silver Jewelry
Job Posting Discounts
Ultimate Proposal Contest
JCK Las Vegas
Sales Tax Fairness Update
Upcoming Events
JA New York Winter Show 2013


Precision Jewelers
Roseville, MI

Raza Jewelers
Balch Springs, TX
Sophy Jewelers
Pottsville, PA


Baume & Mercier
New York, NY

Dana Augustine, Inc.
Kennesaw, GA

Nice Diamonds, Inc.
Los Angeles, CA


Security Tips for Jewelry Tradeshow Travel  

As we enter the industry's tradeshow "season," these expert tips from Jewelers Mutual Insurance Company will keep you and your merchandise safe from dangerous jewelry thieves.
Scholarships available Pay-Per-Click Advertising Explained
WR Cobb Online answers the top questions independent jewelry brands have about Pay-Per-Click ads and explains why you should highly consider incorporating ads into your marketing strategy -- to ensure jewelry customers find you and shop at your store.
How to Make Local Deals Work for Your Luxury Business

As a luxury brand, there are ways to use local deals to garner that elusive mix of online engagement and in-store interaction with your customers. Keep reading to see how Local Deals can result in increased revenue for your business.  

Silver jewelry trend

The Silver Lining: Silver Jewelry Trend

Sterling silver -- it's no longer fine jewelry's ugly stepchild. Our Trend Report showcases the diversity of this margin-friendly metal with JA Supplier Members silver jewelry collections.
Jewelry Jobs Board Discounts on Jewelry Job Postings at JA's Website
JA's website now features a Jobs Board for jewelry employers and jobseekers. The introductory discount ends April 30th: $50 off all 30- and 60-day job postings (Use Promo code: JAJOB50)! JA Members receive additional discounts.
Thanks to our Participating Retailers, the Ultimate Proposal Contest received nearly 600 submissions! Take a minute to read the engagement stories and vote for your favorite. You'll help determine who wins a Grand Prize of a $1,000 gift card to a JA Member store and $1,000 to David's Bridal®!
JCK Las Vegas - Visit Us at Booth L110!
Accomplish a year's worth of business by taking one trip to JCK Las Vegas, May 31 - June 3, at the Mandalay Bay Resort and Casino. Meet with over 2,500 exhibitors, attend networking events and learn new ideas in JCK's education program. Click to view the new registration qualifications or register today.
Help Pass Sales Tax Fairness!
Sales tax fairness has gained momentum on Capitol Hill; the Senate is considering passing the Marketplace Fairness Act this week! Use our Legislative Action Center to ask your representatives to support this important legislation.
May 30 - June 2: Antique Jewelry & Watch Show, Paris Hotel, Las Vegas

May 30 - June 3: Couture, Wynn, Las Vegas

May 31 - June 3: JCK Las Vegas, Mandalay Bay Resort & Casino, Las Vegas

For a full list of upcoming industry events, visit Jewelers of America's Industry Events Directory at