Jewelers of America Newsletter - October 2012. claire shipman= Member-Only content
Member ResourcesJoin JAAbout USNewsEventsBlog
In This Issue
New Diamond Warranty
Contest Promotes JA Retailer
Annual Design Competition
Ultimate Proposal Contest
Trend: Black & White
Tip: Easy Holiday Marketing
Small Business Saturday
In the News
Upcoming Events
JA's New Address!


Ani Diamond Designs
San Francisco, CA

Ariadne Fine Jewelry Repair
Houston, TX

Bechdel Jewelers, Inc.
Inwood, WV 

Bling Jewelry
Weston, WI

Designer Jewelers
Westborough, MA

Harlan Jewelers
Cardiff By The Sea, CA

Lester Martin Jewelers
Dresher, PA

Lollar's Jewelry
Longview, TX 

Los Angeles Diamond Factory
Los Angeles, CA

M.A. Jewelers
Parsippany, NJ

Shawnee Mission, KS

Orr's Jewelry
Huntingdon, TN
Richard's Fine Jewelers
Rochester, NY

Royal Jewelers
Newport Beach, CA

Roy's Jewelry
New Roads, LA
Shay's Jewelry
Baytown, TX


Million Dollar Media
Woodbridge, NJ

Paolo Costagli
New York, NY

GIA Career Fair
Beyond the Kimberley Process: Diamond Protocol Established
Last week, Jewelers of America and other leading industry organizations released a new Diamond Source Warranty Protocol, designed as a tool that jewelry businesses can elect to use if they desire additional assurances from suppliers that diamonds are not sourced from areas they deem questionable in relation to their business' professional standards.

We encourage JA members to review the Diamond Source Warranty Protocol and its Q&A to learn more and determine if incorporating it into their inventory management makes sense for their business.
New Consumer Contest
New Consumer Sweepstakes Promotes JA Retail Stores
Our consumer education arm, Jewelry Information Center, will be launching a three-week sweepstakes offering the prize of a $500 gift certificate to the JA member store of their choice. "A Little Bit of Bling" Sweepstakes will run from October 22 - November 13, on JIC's Facebook page. At its launch, prompt your customers to enter the contest and you could be a winner too!  
CASE Awards Enter JA's Annual Retailer Design Competition
Have a custom design or extraordinary jewelry piece you think deserves some spotlight? Enter the CASE Awards, JA's annual retailer design competition, taking place at the JA New York Winter Show, February 24-26, 2013. Learn more here.
Ultimate Proposal Contest Ultimate Proposal Contest Coming in February 2012
Save the date in your marketing calendars for our third annual Ultimate Proposal Contest, set to launch in mid-February 2013. The contest, hosted by Jewelry Information Center -- JA's consumer education arm, is a great way to connect with customers after the holiday and Valentine's Day rush.
Jewelry Trend - black and white jewelry

As Simple as Black & White

Black and white jewelry is a great trend to spotlight to your customers. It'll be a hot trend through Spring 2013 and is a perfect accompaniment to holiday glam. See the Trend Report!   
Ship jewelry securely
Holiday Prep: Marketing Tips for the Modern Customer
As you prepare to launch your holiday campaigns, read our latest blog posts with expert tips on how to use your email and social media presence to make your small business standout!

5 Holiday Marketing Trends Every Jeweler Should Know

3 Email Marketing Tips for Holiday Campaigns

small business saturday toolkit

Get Ready for Small Business Saturday with Constant Contact

American Express' third annual Small Business Saturday is November 24th. Email marketing provider Constant Contact has created a free toolkit to help small businesses plan and make the most of it. (Download it here) Did you know that JA Members get great discounts on the Constant Contact email and social media marketing platform? It's not too late to take your marketing to a new level before the holidays. Learn about Constant Contact and Small Business Saturday here.
Matthew Runci GEM Award for Lifetime Achievement Announced
JA President & CEO Matthew A. Runci will receive the GEM Award for Lifetime Achievement at Jewelry Information Center's eleventh annual GEM Awards on January 11, 2013, in New York.
Matthew Runci JA Releases Letter to Industry on Kimberley Process Reform


October 19-21: Missouri Jewelers Convention  


October 28-30:  Special Delivery New York  
Stop by and visit JA's Membership Representatives at Booth #1000 


-- Search JA's Industry Events Directory for a full list of upcoming events --
Please note Jewelers of America's new office address:120 Broadway, Suite 2820, New York, NY 10271. Our phone and fax numbers remain the same.