AS I SEE IT: The Definition of "Innovation" Today

By Janet Ady, President/CEO Ady Advantage

    

 

The consulting firm Ocean Tomo recently released its most recent Intangible Asset Market Value Study, which found that the implied intangible asset value of the S&P 500 grew to an average 84% by January 1, 2015 a growth of four percentage points over ten years. This continues a trend from the first year of this study in 1975.

 

What in the heck does that mean? In a Fortune magazine article referencing the same study, it noted that: "Even a manufacturer like Stryker gets 70% of its value from intangibles; it makes replacement knees, hips, and other joints loaded with intellectual capital."

 

 

 

AS I SEE IT, innovation is what keeps American businesses and communities vital.

For manufacturers, if you are not already pushing the envelope to add more value to your business through innovation, you could be missing the boat. (read more

 

 


Are you looking for that unique strategy that will set you apart from the crowd? 

Ady Advantage (formerly Ady Voltedge) is a comprehensive and integrated economic development and site selection consulting firm who works nationally 

with EDOs on business recruitment, retention, strategy, market differentiation 

and implementation.

 

How can we help you meet your goals? Contact Janet at jady@adyadvantage.com

call 608.663.9218, or connect on LinkedIn

 

We look forward to hearing from you!

Ady Advantage Services

 

Ady Advantage (formerly Ady Voltedge) is a comprehensive and integrated economic development and site selection consulting firm. Our clients include more than 300 economic development organizations, for which we provide support on the full range of needs, including economic strategy, market differentiation, and implementation. Our corporate services focus on helping manufacturers and other sectors grow their businesses through an integrated solution set that includes various components, including facility expansion.


Our focus on both sides of the economic development equation is unique. It gives us important insight into the perspectives, challenges, needs, and sensitivities of site selectors and economic development organizations alike, bringing added value to both. 

 

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