AS I SEE IT: There's a Place at the ED Table for Higher Education

By Janet Ady, President/CEO Ady Advantage


If you've ever worked on a life sciences project, you've gotten a glimpse of what they 

can do. If you've worked with companies that are leveraging university IP or housed 

in a research park or incubator, you've gotten a glimpse of what they can do. If you 

need to reach your home-grown graduates, you've gotten a glimpse of what 

they can do. The "they" I am talking about is colleges and universities.

I'm now going to attempt to make an analogy between higher education's role in 

economic development and the classic book, Zen and the Art of Motorcycle Maintenance. 




One of my biggest take-aways from that book (read decades ago!) was that sometimes you find yourself with a very fragmented perspective of something until you step back, turn things upside down, and integrate that something into your world view. And I think it's time for economic developers to integrate higher education into their world view. (read more)


Are you looking for that unique strategy that will set you apart from the crowd? 

Ady Advantage (formerly Ady Voltedge) is a comprehensive and integrated economic development and site selection consulting firm who works nationally 

with EDOs on business recruitment, retention, strategy, market differentiation 

and implementation.


How can we help you meet your goals? Contact Janet at

call 608.663.9218, or connect on LinkedIn


We look forward to hearing from you!

Ady Advantage Services


Ady Advantage (formerly Ady Voltedge) is a comprehensive and integrated economic development and site selection consulting firm. Our clients include more than 300 economic development organizations, for which we provide support on the full range of needs, including economic strategy, market differentiation, and implementation. Our corporate services focus on helping manufacturers and other sectors grow their businesses through an integrated solution set that includes various components, including facility expansion.

Our focus on both sides of the economic development equation is unique. It gives us important insight into the perspectives, challenges, needs, and sensitivities of site selectors and economic development organizations alike, bringing added value to both. 


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