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Rita Men, Ph.D., University of Florida, IPR Organizational Communication Research Center
When change occurs, employees often ask the question, "Why?" The feeling of uncertainty is typically about the aim, process, and expected outcomes of change and its implications for individual employees. Research has shown that added and accurate information will reduce peoples' perception of uncertainty and proactively establish and maintain trust.
Successful change communication requires joint efforts from leaders, supervisors, communication managers, and sometimes legal, HR, technology, and financial departments depending on the nature of change. CCOs have a new role as "integrator" to foster cross-functional collaboration, as discussed in the Arthur Page Society's 2016 Research Report. But this is not only for communication leaders. All leaders across all levels in the organization should be part of the game-utilizing strategic communication to successfully implement change. Read more.
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Hailey Gerhard, Institute for PR
PR professionals are taking an increasingly important role as part of the "C-suite" team. Millennials will need to be ready to assume leadership positions earlier in their careers than any generation before them. A recent study by Shirley Serini, Ph.D., and Diane S. Krider, Ph.D., explores how professionals who manage Millennials evaluate them for promotion and the concerns and issues they face as they do so.
PR leaders are concerned with their younger counterparts ability to collaborate, think critically and communicate clearly. However, Millennials are hired to perform a needed function such as social media production and, in the process, are marginalized in the organization to that area. The key to working with Millennials is to interact with a desire to understand rather than with the aim of criticizing how their generation is different. Read more.
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| | Michelle Vangel and Tina McCorkindale |
Michelle Vangel, Vice President of Insight Solutions at Cision, interviewed IPR President and CEO Tina McCorkindale about the future of data at the AMEC International Summit on Measurement last week in London.
McCorkindale: It feels like on one hand we've been talking about the same issues for 20 years. From listening to the presentations, it sounds like we're still trying to prove PR's value to the executive team rather than using insights and data to optimize campaigns and initiatives in real time. Did you hear Allyson Hugley, Weber Shandwick, say that despite all of the advances, PR measurement feels stuck in the dark ages?
Vangel: We always talk about what a small group of people care about analyzing media, but it's really not. There are definitely a lot of familiar faces, but I'm excited to see so many new people. AMEC even has a Young Leaders group this year. Read more. |
