Hailey Gerhard, Institute for PR
Coyne PR and Just Born Quality Confections/PEEPS� accepted the 2016 Big Apple's Best Use of Research, Measurement and Evaluation Award for their work on "How PEEPS� Hopped Beyond Easter and into Other Holiday Celebrations." The award, sponsored by IPR, was presented to Coyne PR for using research and measurement to create outcomes through public relations.
"The PEEPS� program, which had already been selected for award-winning work in the general categories, exemplified how research is applied for assessing the business landscape, setting objectives and evaluating performance in terms which clearly connect public relations to business outcomes," said IPR Measurement Commission member Mark Weiner. The campaign ultimately increased sales through blogger and coupon programs, and increased media impressions by 65 percent, surpassing goals. Read more.
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