Jon White, Ph.D., IPR Behavioral Insights Research Center

The IPR Behavioral Insights Research Center (BIRC), launched earlier this year, is a timely addition to IPR's research activities and to the resources available to the public relations practice. At the 2016 Behavioral Exchange Conference, industry leaders shared their studies on decision-making based on behavioral insights and how it is a part of mainstream government policymaking.

The U.S. Presidential order puts the need to use behavioral science insights at the heart of US government practice. The order emphasizes the importance of communication, the need to improve how information is presented to consumers, borrowers and program beneficiaries. In the future, there is potential to improve links between developing interests in behavioral insights in governments, non-governmental organizations and private sector organizations to incorporate the perspective derived from PR and communications. Read more.
Steve Cody, Peppercomm, IPR Trustee

Did you know there's a direct connection between organizational clarity and organizational performance?

A recently released IPR study, "Organizational Clarity, The Case for Workforce Alignment & Belief," argues that such clarity is critical to employee performance, satisfaction, overall organization morale as well as top and bottom-line performance.

So, rather than preaching at their employees, the best organizations take pains to ensure managers understood marketplace realities and competitive issues. Read more.
Coyne PR and Just Born Quality Confections/PEEPS� accepted the 2016 Big Apple's Best Use of Research, Measurement and Evaluation Award for their work on "How PEEPS� Hopped Beyond Easter and into Other Holiday Celebrations." The award, sponsored by IPR, was presented to Coyne PR for using research and measurement to create outcomes through public relations.

"The PEEPS� program, which had already been selected for award-winning work in the general categories, exemplified how research is applied for assessing the business landscape, setting objectives and evaluating performance in terms which clearly connect public relations to business outcomes," said IPR Measurement Commission member Mark Weiner. The campaign ultimately increased sales through blogger and coupon programs, and increased media impressions by 65 percent, surpassing goals. Read more.
Hua Jiang, Ph.D., Syracuse University

Trust is often talked about as one of the most significant contributors to an organization's business success. When employees trust their organizations, they perceive them as being fair, dependable and competent.

Trust has a profound impact on employee performance and business results. If employees trust their employer, they can go the extra mile. If they don't establish trust, it could impact employee performance and business results. Organizations should establish their business goals with their employees and clearly communicate the challenges they foresee in the pursuit of these goals. Read more.
Institute for Public Relations | 352-392-0280 | [email protected] www.instituteforpr.org