Hailey Gerhard, Institute for Public Relations
The Benchmark by the Middle East PR Association (MEPRA) is the largest research project delving into the views, performance and aspirations of the public relations industry in the Middle East. MEPRA sought the opinions of senior practitioners - heads of in-house departments, agency chiefs and independent consultants- about their expectations for 2016. The results give a picture of an industry generally in good health, one which is growing in skills, confidence and scale. The PR industry in the Middle East demonstrates a clear link between practice and performance. The most successful, world-class organizations in public relations, be they agencies or in-house departments, are those which have invested in policies, processes and quality control procedures; these deliver the strongest results. Read more. |