 |
Tina McCorkindale, Ph.D., Institute for Public Relations
While some futurists fear the impact of automation on jobs, Geoff Colvin, senior editor-at-large at Fortune, contends these technological advances, including artificial intelligence and robotics, should not be feared. In his most recent book, Humans are Underrated: What High Achievers Know That Brilliant Machines Never Will, Colvin suggests technology cannot replace human nature, and we may already have what we need to be prepared.
While STEM-science, technology, engineering, and mathematics-will continue to be important, Colvin believes new, high-value skills will be the key to our success. Colvin said, "Getting organizations to switch direction quickly and ever more frequently isn't easy, and doing so requires a command of the skills that can reach deep into people's brains, the skills that are in danger of fading." Read more.
|
Mike Fernandez, IPR Trustee, Cargill
The PRSA Foundation named Mike Fernandez, Corporate Vice President, Corporate Affairs, Cargill, as its 2016 Paladin Honoree. At the Paladin Awards Reception on April 21, Fernandez said it is no longer acceptable to have a profession with a leadership that is just 6.5% diverse, when the general US population is 35% diverse. He said it is time to implement variations of The Rooney Rule, favored by the NFL, to boost the number of diverse candidates up for top jobs in PR - something he insists on at Cargill.
"If we do not move more quickly to provide a hand up to our diverse candidates, our very remit as communicators might be compromised due to our inability to relate to the very publics we are serving," said Fernandez. Read more. |
Erika Johnson and Seoyeon Celine Hong, Ph.D., University of Missouri
Conflict managers must carefully monitor public involvement in social media and how it impacts negative emotion during a crisis. This study examines the apology and statement of corrective action issued by Nike Running when a technical problems associated with its Nike Plus Sports Kit affected the public opinion.
The research found PR practitioners should be cautious when using an apology or corrective action on social media because it can trigger emotional venting responses. Corrective action may quell an emotional reaction, but responsibility attribution may be of concern when using social media as a two-way communication tool. Read more.
|
|
|
|
|
|
