Gary Grates, IPR Trustee, W2O Group

Employees are inundated with information and rely on organizational action to connect the dots for them on vision, strategy and direction. The IPR Commission on Organizational Communication recently released "Organizational Clarity: The Case for Workforce Alignment and Belief"

The study indicates employees in the five countries examined are confident they understand the core purpose of their organization and find meaning in their work, but believe organizations have much work to be done in prioritizing and communicating strategy internally. For 10 Ways to Improve Organizational Clarity and Drive Performance, please visit the IPR Infographic or read more.
Sasha Dookhoo, PAN Communications

Social media has made millennials more socially conscious, but it has also made it easy to be an activist. Millennials click "Like" on a Facebook post about equal pay and suddenly feel like they've done their part to help the cause. But have they really contributed anything of significance?

Millennial participants from this study were primarily engaging in slacktivism - low-cost, low-risk activism online. The impact of slacktivism is limited and it gives participants the satisfaction that they have done their part to support a specific cause. This could hurt inclinations to take offline action for a cause, as millennials believe they have done enough to support an issue. Read more.
Ken Makovsky, IPR Trustee, Makovsky Integrated Communications

We've heard it time and again: companies that recruit their workforce from diverse backgrounds foster a stronger, more innovative enterprise and a healthier, more productive economy. And when it comes to gender diversity, an even better rationale may be profits. According to Credit Suisse Research, companies with at least one female director experience better returns for six straight years.

If the financial argument for gender diversity is so compelling, then why aren't companies recruiting more women to their boards? A recent Ernst & Young study claims there is a shortage of women, and Bloomberg says that even by 2035 women will still be underrepresented.  It's a significant opportunity potentially lost. Read more. 
Mark Weiner, IPR Measurement Commission, PRIME Research

Year after year, more and more money flows into PR and social analytics tools and services. Unfortunately, most automated tools merely collect data blindly; users don't know how to filter it or how to transform, digest and apply it effectively. Many research consultancies have recognized that the value of data is in the actionable insights it generates rather than in the data itself.  

On June 9, the Institute for Public Relations and PRIME Research will co-host a conference, "Insights to Action: Improving PR Performance." Register now to listen to top communicators from eBay, Capital One, Samsung, PIMCO, AbbVie, W2O Group and Weber Shandwick who will share their experience, case studies and lessons-learned as they overcame the challenges of applying research to improve PR performance and prove PR value. Read more.
 
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