Carolyn Mae Kim, Ph.D., Biola University

Organizations must realize that social media is not just a platform that provides two-way communication. It's about credibility. There are four specific strategies to help build credibility in the eyes of key stakeholders: personal interaction, expertise, invitational rhetoric and trust. 

While social media campaigns will come in every shape and size, organizations will benefit from considering these four dimensions in campaigns. Taking the time to craft content that speaks directly to these areas will build stronger relationships as audiences bolster their perceptions of the organization's credibility. Read more. 
Collaboration: A Powerful Catalyst for Innovation
Ken Makovsky, IPR Trustee, Makovsky Integrated Communications

Collaboration is the ability to work well with others towards a common goal. Why does that matter? Because inclusion is critical to both organizations and individuals.

To successfully join forces on a project, organizations must change both roles and rewards. This means creating processes that allow more perspectives, but make it clear who has decision-making rights. Collaboration ultimately attracts success and financial, intellectual and emotional rewards to all of us. Read more.
Michael Sollitto, Ph.D., Texas A&M University & Scott A. Myers, Ph.D., West Virginia University

Employees frequently report that their coworkers are valuable allies to receive work and social information, uncertainty reduction and emotional support. According to "Peer Coworker Relationships: Influences on the Expression of Lateral Dissent," the nature of peers' relationships affects their attitude toward an organization.

Organizations should understand that the colleague communication about organizational dissent is motivated by obtaining emotional support and reducing workplace stress. In order to ease the tension, managers should create opportunities for employee team building and work on building closer bonds between all employees. Read more.
Jenn Moyer, Institute for Public Relations

Last week, two members of the IPR staff traveled to Miami to participate in the 19th Annual International Public Relations Research Conference (IPRRC). More than 107 academic research papers were accepted and presented during round table discussions that lasted over three days. The infographic below shares the top insights learned from this fast-paced conference.




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