Marlene Neill, Ph.D., Baylor University

As Millennials continue to enter the workforce and begin to assume management roles, Baby Boomers are retiring. These generational shifts demand internal communication professionals make major adjustments in how they communicate.

Millennials are expected to comprise 75 percent of the workforce by 2025 (Deloitte, 2014), and according to internal communicators I interviewed, they have different communication expectations. Read more.  
Veronica Mingrone, University of Florida

When it comes to Instagram, Barack Obama and his team know how to build a following. Burson-Marsteller's new study ranks world leaders' Instagram pages by number of followers and effectiveness.

Most world leaders have embraced the selfie culture of their fans, happily agreeing to be featured in selfies, the digital equivalent of an autograph. Instagram also allows world leaders to show their creative side and home life- and those who do so typically reap the rewards of followers and engagement. Read more.

 
If you are a senior leader in the communications industry, you are invited to participate in the first Global Communications survey. The report will provide insight into the evolution of the global communications industry by analyzing emerging trends in talent, structure, compensation and diversity on both the client and agency sides of the business.
 
This survey is conducted by the University of Southern California's Center for Public Relations sponsored by the Holmes Report, the Institute for PR, the Global Alliance for Public Relations & Communications, the International Association for Measurement and Evaluation of Communication, the PR Council, the Worldcom PR Group and PRSAPlease complete the survey here.
 
Institute for Public Relations | 352-392-0280 | sarah@instituteforpr.org www.instituteforpr.org