Marcia DiStaso, Ph.D., Penn State University, IPR Trustee
As the director of the Social Media Research Center, Marcia DiStaso reflects on the development of social media research in honor of IPR's 60th Anniversary.
In 2006, Facebook had fewer than one million users, and few organizations realized the potential impact of social media. Today, social media has grown astronomically. 98 percent of Fortune 500 companies have an active presence on social media, according to a survey by the University of Massachusetts Dartmouth.
As our society relies more on crowdsourcing, the connections and community aspects of social media will continue to evolve. As organizations capitalize on smartphone use and technologies get smaller, faster, and cheaper, social media will be a constant force in our lives and in the future. Read more. |