Katie Paine, Paine Publishing

Social media has taught us that a single tweet can build or destroy an organization's trust with its stakeholders. It is no longer possible to hide behind a corporate message, because anyone, from WikiLeaks to your competition, can expose any inconsistencies in seconds.

As a result your stakeholders are putting greater emphasis on character value. Before you can create a system to measure the degree to which some group trusts or mistrusts your organization, you must carefully define the persons you are interested in and understand what is important to them. Read more.
Jacqueline Strayer, New York University

How many people will you meet in the course of your lifetime? Estimates range from 75,000 to 100,000 people. As you consider all those interactions, how might you improve on them? How does your personal brand impact those tens of thousands of interactions?

The five R's of personal brand are real, relatable, relevant, resonate and relationship. Each provides a simple and meaningful way to consider different dimensions of your personal brand and will help you formulate, reinvent or advance it. Read more.

PRWeek featured IPR's new study, "Top Ten Public Relations Research Insights of 2015," in this week's issue. The report encompasses research ranging from evaluating Millennials' concern about reputation to studying diversity in the PR industry.

IPR's Director of Research, Sarab Kochhar, Ph.D., along with the IPR Board of Trustees, compiled these 10 studies based off the rigor of methodology, findings, relevance to practice and accessibility. Read more.
Juan-Carlos Molleda, Ph.D., University of Florida; Sarab Kochhar, Ph.D., Institute for Public Relations; Ángeles Moreno, Ph.D., Universidad Rey Juan Carlos; and Gabriel Stephen, University of Florida

An individual's actions are guided by their personal beliefs and values. The same can be thought for a profession and the people who practice it. According to PRSA's guidelines, the value of membership depends upon the ethical conduct of everyone affiliated with organization. Each individual sets an example for each other - as well as other professionals - by their pursuit of excellence with powerful standards of performance, professionalization and ethical conduct. Read more.
 
If you are a senior leader in the communications industry, you are invited to participate in the first Global Communications Report. Scheduled for release in April 2016, the new Global Communications Report will provide unprecedented insight into the evolution of the global communications industry by analyzing emerging trends in talent, structure, compensation and diversity on both the client and agency sides of the business.

This survey is conducted by the University of Southern California's Center for Public Relations sponsored by the Holmes Report, the Institute for PR, the Global Alliance for Public Relations & Communications, the International Association for Measurement and Evaluation of Communication, the PR Council, the Worldcom PR Group and PRSA. Please complete the survey here.
Institute for Public Relations | 352-392-0280 | sarah@instituteforpr.org | www.instituteforpr.org