Denyette DePierro, American Bankers Association

Financial institutions must be cautious when using social media due to the growing threat of security risk and fraud. For a bank, the risk frequently appears as phishing scams and social engineering.

In 2013, the Federal Financial Institutions Examination Council (FFIEC) released guidelines that helped banks develop a more sophisticated understanding of social marketing and how to avoid these risks. The FFIEC's guidelines required all banks to monitor social media regardless of whether the bank has an active presence. Read more.
Anne Gregory, Ph.D., University of Huddersfield
Anne Gregory, Ph.D.,
University of Huddersfield

The 2015 IPR Research Symposium featured an international panel of speakers who shared the latest research on employee communication, measurement and leadership.

The symposium brought together practitioners and educators to discuss how this evolving research can help organizations make better business decisions. Videos of each speaker's presentation are now available on the IPR website.

The Dictionary of Public Relations Measurement & Research is one of the most popular papers published on the IPR website. The third edition released this week has been translated into Russian by Katerina Tsetsura, Ph.D., University of Oklahoma, Anna Klyueva, Ph.D., University of Houston-Clear Lake, and Anna Kochigna, PRIME research

Written by Dr. Don W. Stacks, University of Miami, and Dr. Shannon A. Bowen, University of South Carolina, the Dictionary covers an expanded number of social media terms and adds ethics as a category. Read more.
Mary Welch, Ph.D., University of Central Lancashire

Public relations theories are the foundation behind any successful communication strategy. They provide the groundwork for how to analyze issues and generate solutions for clear communication.

The field of PR is rapidly adapting to contemporary challenges. Practitioners are still able to rely on the support of the communication theories that established the profession. There is now an opportunity for experience professionals to share the importance of these communication models with the next generation. Read more.
Institute for Public Relations | 352-392-0280 | sarah@instituteforpr.org | www.instituteforpr.org