Juan Carlos Molleda, Ph.D., University of Florida
This article originally appeared in PR News
.
In 2015, news broke that the Environmental Protection Agency (EPA) found that many VW cars sold in the US had devices in diesel engines that improved emission results. Since the crisis, public apologies and customer correspondence were posted on online platforms. VW has asked for patience while it looks for an optimal remedy for the deceived customers who may be offered a mechanical solution to repair the device.
The outcome of VW's actions and strategies appear more negative than positive and have generated many more questions. VW's stock price has fluctuated wildly and fell to its lowest value on October 2. When a crisis like this occurs, PR leaders should immediately take action and demonstrate confidence in finding a solution. Read more. |