Tina McCorkindale, Ph.D., Institute for Public Relations

Organizations often reward its employees for performance by dangling "carrots" and other incentives to help reach business goals and objectives. But does this motivate employees? For Daniel Pink, the bestselling author of Drive, the answer is "no."

According to Pink, there is a gap between what science knows and what business does. While common sense may tell us that rewards drive performance and motivation, according to the research, this is not accurate. Read more.
Ken Makovsky, Makovsky

IPR's research now underpins many of the most significant developments across the ever-expanding communications universe, whether it's marketing, advertising, digital and online communications, internal communications or classic public relations. PR professionals no longer operate in a narrow niche, and we have the tools to operate across disciplines with imagination and precision. 

In 2016, IPR will commemorate 60 years of delivering research that matters to the practice by asking leaders in the field to share insights and what they see as the future for PR research. To kick off the milestone, Trustee Ken Makovsky shares how the organization has influenced the past 60 years of communications research. Read more.

The Arthur W. Page Society, in alliance with IPR, is conducting their annual competition to find research that contributes to the profession's body of knowledge and provides practical suggestions on how to improve the corporate public relations function. Case studies will be accepted by students at accredited schools of business, communications or journalism that focus on corporate communications and the practice of public relations. Deadline for submissions is January 15, 2016. Read more.

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