Sarab Kochhar, Ph.D., Institute for Public Relations,
Leslie Gaines-Ross, Weber Shandwick and Bradly Honan, KRC Research
Everyone from marketers to managers have an opinion about Millennials. Maybe that's why, according to a new study from Weber Shandwick and the Institute for Public Relations, Millennials are more cognizant of their reputation compared with previous generations.
Millennials take reputation at work seriously. Seven in 10 US adult social media users vote that their work reputation is more important than their social media reputation. Although Millennials have grown up in this digital revolution, they place even greater value on their in-person interactions at work and after-hours socialization than their older, less digitally-bred colleagues. Read more.
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