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Anne Gregory, Ph.D., University of Huddersfield
What should the response of our profession be to such events as the massacre in Paris, the murders in San Bernardino and the knifings in London? The understandable reaction to such events is to withdraw, to label 'the other' as those to be shunned, to become more divided. But in these situations the need for real public relations is never greater. It is our declared obligation, according to most of our Codes of Conduct, to serve society. We need to show leadership in supporting our leaders to frame an appropriate response and to lead ourselves in re-affirming the power of communication to build community. Read more. | 
