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Rita Men, Ph.D., University of Florida
 
Culture and employee engagement issues are a primary challenge in businesses around the world. In fact, business leaders and professionals have long recognized the importance of culture for business success, performance and sustainability. So, what makes an ideal corporate culture? 

Industry type, nature of the business, values and style of leadership all play a factor in corporate culture. For evergreen businesses, employees should feel free to voice their opinions, ideas, concerns, or even criticisms in the organization. If employees feel deeply connected to the organization, it will lead to long-term success. Read more
Rochelle Ford, Ph.D., and Cedric Brown, Syracuse University

Networking is critical to the success of black professionals, leading to career advancement and new business development for entrepreneurs.
This white paper, sponsored by the National Black Public Relations Society, Inc. (NBPRS), explores the major trends affecting U.S. communications professionals who identify as members of the larger black diaspora.

The challenge remains in how the industry sustains the progress particularly at the senior-level of the profession and the executive suite. Professional development workshops are desired to help black professionals remain competitive and deliver value. Read more.

Nonprofit organizations (NGOs) are increasingly using social media to raise awareness about donation campaigns. Social media managers should continuously monitor their reputation because predominantly negative comments will hinder progress.

PR leaders should immediately respond to the damaging comments to counteract any bad connotations toward the campaign. Once trust is instilled in the nonprofit, donors will be more likely to support it financially and recommend others to participate. Read more. 
Institute for Public Relations | 352-392-0280 | www.instituteforpr.org