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Joseph M. Cabosky, J.D., Ph.D., University of North Carolina

In a fragmented media world, one-size fits all measures do not match present realities. As the 2016 Presidential race heats up, you can see drastic differences between how candidates are developing their popularity with different publics within the same platform.

Bernie Sanders and Ben Carson are quite popular on Facebook compared to Twitter, but Sanders is much more popular on Instagram than Carson. What might explain the difference? Well, despite collective colloquial sayings that "Millennials use social media," Carson is strongest on Facebook, a platform that is the oldest and most rural skewing of the major social media platforms. Read more. 
Don Stacks, Ph.D., University of Miami

What does return on investment (ROI) have to do with social media? To date, no one has conducted research that connects social media communication to publically-traded business success. With the publication of, "Measuring the Impact of Social Media on Business Profit & Success: A Fortune 500 Perspective," Dr. Cong Li and Dr. Don Stacks explain how social media impacts business success.

All businesses use some form of social media to communicate with their audience. Each industry has their own strategies for connecting with their publics on the Internet. The most common way organizations measure business success on Facebook is through stock returns. Read more. 
Nicole Gillespie, Ph.D., University of Melbourne and Graham Dietz, Ph.D., Durham University
After a crisis, an organization's responses or actions must be consistent across all mediums and must address the organization's ability to maintain trust. Six factors affect trust repair - leadership and management, culture and climate, organizational strategy, policies and processes, external governance and public reputation.

A recent study by Dr. Nicole Gillespie and Dr. Graham Dietz provides a systematic framework for organizations to manage trust losses after organization-level failures. According to the framework, organizations may want to pay more attention to the timeliness of responses and diagnosis after failures-responses that are too rushed and too slow may damage the effectiveness of trust repair. Read more.
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